Booklet Printing Mistakes To Avoid

Booklet Printing Mistakes To Avoid

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If you have never designed a booklet before, then you may assume that booklet printing is relatively straightforward. However, while booklet printing does not present much of a challenge for experienced printers, inexperienced ones may find themselves making costly blunders.

It is important to keep in mind the purpose behind booklet printing to inform the reader. This means that as a designer, you must have the right information in the right place in order for the booklet to be successful. Since booklets tend to be printed in 4 or 8 page increments, there is a bit of an inherent challenge when it comes to the printing layout.

Here are some of the biggest mistakes that you will want to avoid while designing your own booklet printing.

Blank Spots
Many booklet designers have a tendency to forget that booklet printing is generally completed in 4 or 8 page increments. If you arent careful, this could mean that you will end up with a blank page somewhere inside the booklet, particularly if you are making last minute changes to the design or the copy.

Before you send your booklet to the printer for printing, make sure that you double and triple check the final layout and format to ensure the booklet will look exactly how you envision.

Squeezing Too Much into the Booklet
Another common mistake is turning a booklet into a full book. It is important to keep in mind that a booklet is not intended to provide all of the information possible. Rather, it should inform the reader just enough that they come back to your business to find out more.

If you find that you have an odd number of pages that do not fit the booklet printing layout, see where you can trim back on the copy. It is better to trim back than to try and make the booklet longer by filling it with useless fluff.

Black and White vs. Full Color
If you want your booklet to be read, then you need to design your booklet printing in four color format. Black and white booklets just do not have the eye-catching potential. If four color printing is not in your budget, then you may want to consider using another advertising medium instead of booklet printing. A fancy brochure is often cheaper to print than a booklet and will allow you to use color and still get information across to your readers.

Ordering Too Few Copies
If you are utilizing booklet printing for the advertising alone, then you want to make sure that you have enough copies to complete your marketing campaign. It can be pricier to reorder a run of booklets later on that it is to make your current order larger. Many booklet printing companies will offer bulk discounts, so check the pricing to see what will work best for your needs.

Forgetting the Proof
While it can mean that your booklet printing order will take a few extra days, it is always good to order a proof before you print up the final run. Not only does this allow you to get a chance to see what the final product will look like, but it will also allow you to make any last minute changes that need to be done to have your booklet look its best. Taking the extra time to proofread the booklet one more time can help you to avoid costly mistakes.

About the Author:
Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of booklet printing services that PsPrint offers to maximize your companys branding efforts and marketing presence.



Article Originally Published On: http://www.articlesnatch.com


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