Book Review: Beach Money By Jordan Adler

Book Review: Beach Money By Jordan Adler

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It is an almost must to set aside a portion of your business-building budget for personal development. That includes books, CDs, conferences and also casual dinners with leaders and mentors. Why do you need all these things? It is continuing education. A CPA or a doctor or a teacher is required to earn a certain number of continuing education credits each year to renew their license. If network marketers want to be regarded as professionals, shouldn't we do the same? The serious network marketer continually invests in their mindset, their posture and their people skills.

As part of my continuing education, I was given Jordan Adler's book Beach Money by one of my mentors. The cover photo of Jordan Adler and his laptop on a tropical beach is enough to draw you into the book and I finished it in one sitting. I'd like to summarize for you the key teachings that I took away from the book. Make sure you don't stop with this review, but rather put Beach Money on your continuing education list and share it with your downline when you finish.

Five Messages in Beach Money that Spoke to Me

1.The Road to Success is Filled with Potholes.
From Beach Money: Before becoming a legend in his current company, Jordan Adler failed or quit 11 other companies.
What I took away: Success was always inside of him. Success requires tenacity and devotion. The skills of network marketing take time to acquire and master. The only way to acquire those skills is to keep going. After all, most entrepreneurs in 'traditional' business go out of business the first time. Nine out of 10 start-ups fail. Without a few 'learning experiences' behind them, many venture capitalists won't even fund an entrepreneur. Facing, learning from, and moving past hardship is a crucial trait in a leader.

2.Network Marketing is an Investment.
From Beach Money: If your life is yardstick, the time you spend building your network marketing business is only a few inches.
What I took away: This comment made me thing about a single day in my life. The time I devote to reading, listening to CDs, and talking to mentors in my lifetime is very much like the time I spend reading with my kids in any given day. It is a small percent of my whole day, but it will have a lifelong impact and no one can ever take it away from me (or them). Education is always an investment (not a cost). Don't fixate on the cost of that conference, the cost of that book or the cost of that training package and start thinking about how rapidly you can apply what you will learn to get the greatest return on your investment.

3.Why Build a List if You Don't Intend to Nurture It?
From Beach Money: With some basic math, Jordan shows you that each business card in your rolodex is worth $100 - if you cherish it in that way. Your success it determined by two thingsthe size of your rolodex and the strength of your relationships with people in that rolodex.
What I took away: My husband summarizes this point exceptionally well. He says, "It's not about WHAT you know and it's not about WHO you know. Instead, it's about WHAT you know ABOUT WHO you know." So true. Just knowing people is not enough. You have to know ABOUT them - their hobbies, motivation, dreams. If you've ever needed to request a favor and thought to yourself, "I can't call that person because", then you don't have a two-way relationship with that person.

4.Go DO SomethingThen Do It Better Next Time
From Beach Money: Jordan's tip #9 is "Act and Adjust; Don't Analyze."
What I took away: My education and early training is in the physical sciences where logic, analysis and precision are heavily prized. Remember measure twice, cut once? If you have a similar tendancy, you must become aware of it so that you can activly manage it. When you do something new will it be just right the first time? No. Perfection is not the goal. The goal is to constantly be improving. You have to take an action before you can improve upon it.

5.Friends and Family Mean Well; Be Grateful for Their Pessimism
From Beach Money: Jordan colorfully describes a Thanksgiving dinner that ended suddenly after a shouting match with his Father about his newest network marketing company.
What I took away: Family and friends have good intentions. They are trying to shield you and in the process don't realize the harm they may do. I'm a parent. If my sons were involved in something I deemed shady, dishonest or a waste of time, I would try to deter them. It is human nature. It is also human nature that the more they persisted that more I would try to counter. Parents flock and hover to protect their young. So, the next time someone in your immediate family criticizes your choice to engage in network marketing, look at it through a different lens. See these comments as an expression of love. In return, express your gratitude for their love and concern. Try something simple like, "Thanks Mom, you are always looking out for me."

About the Author:
Andrea Kropp is an online network marketing lead generation specialist living in the Pacific Northwest with her husband and two kids. After struggling in her early days in network marketing, Andrea now takes great pleasure in teaching others the secrets to her success online. She writes extensively on the topics of network marketing, online lead generation and personal development and makes all of this content available for free. Read more about Online Network Marketing Lead Generation.



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