Biggest Bang for Your Buck, PPC advertising and search engine optimization

By: Ravi Inder

With its global audience, the Internet provides a unique revenue generation platform with search engines. This is where your business will be made or thrown on the refuse pile.

Search Engines - Getting the Biggest Bang for Your Buck

Search engines are similar to the streets of a major city. Some search engines represent the major avenues where people congregate while others are more similar to back alleys where almost nobody goes or at least not the kind of people you want to meet in...a dark alley.

Cutting to the chase, your traffic generation efforts should focus on Google, Yahoo and MSN. These three search engines control the vast majority of traffic on the Internet. Not only do lots of people uses them to find things, the big three provide search results to many other search engines as well. For instance, Google supplies ads and search results for AOL. Dogpile compiles the various search results from the big three in its listings. Alta Vista uses Yahoo search results. This scenario is so expansive that the big three search engines are simply the only way to go. This means you need to focus on them to the exclusion of others.

When you focus on these sites, two approaches can be taken - pay-per-click advertising and search engine optimization. Other forms of search engine marketing, such as banner ads, produce poor results and should be avoided. Let's take a closer look at the big two.

Pay-per-click advertising [ppc] is platform whereby you pay for placement on a search engine. The two major ppc platforms are Overture and Google Adwords. Overture places ads on the Yahoo and MSN search engines. Google Adwords places ads on Google and AOL search results. Both platforms place ads on other search engines and sites, so you will see your listings appearing everywhere.

The advantage of PPC advertising is you get immediate traffic for your site. You can use the traffic to test the content on the site and whether visitors convert into paying customers. The downside is you are paying for traffic, which means you must pay close attention to your return on investment. All and all, PPC advertising should be used at the outset of a marketing campaign while you wait for optimized pages to get natural rankings.

Search engine optimization [seo] is by far the most effective way to go on the big three. Once you obtain top three rankings for a keyword, you receive more traffic than you would from ppc and it is all free! This does wonders for your profitability. If you can figure out seo on your own, your cost of marketing should eventually become your time and a few dollars a month for tools. This results in obscenely high profits margins. If you prefer to use a seo firm, your costs are going to go up significantly. Once the free traffic starts rolling in, however, you should get an excellent return on investment.

The downside to seo is it takes a lot of time and work. You can expect to wait up to a year for top Google rankings, although Yahoo and MSN rankings will appear much sooner. In light of this waiting period, PPC advertising is a must at the outset of a search engine marketing campaign.

Internet marketing is a fairly simple game. Focus on the big three search engines with a combination of ppc and seo efforts. Stick to these two and you should see good results.

Article Source: http://www.articlesnatch.com

About the Author:
Did you find this article useful? For more useful tips & hints, Points to ponder and keep in mind, techniques & insights pertaining to Google Adsense, Do please browse for more information at our website :- http://www.reprintarticlesite.com http://www.youradsenseprofits.com

Tags: internet-and-business-online, adsense marketing, home business, small business, make money online.

Print |

Ezine Ready |

Please Rate this Article

Recent Internet-and-Business-Online Articles

AdSense: Do Not Make This Huge Mistake By: Steve Weber - One HUGE mistake you can make with your AdSense website is allowing the search engines to see it before it has much content. Too often beginners will jump the gun in this area and begin submitting the site to directories before it is nearly ready. You must insure that the search engines have a great "first impression" of the site.
Tags:
Work At Home Myths! By: Daniel Scyphers - As I look around throughout the internet I find there are more and more searches by people wanting work from home jobs. This with the current state of our economy frankly worries me a bit! As prices go up and jobs now are at an all time low, we the mainstream Americans are suffering greatly.
Tags:
How to Target Your Market in your Internet Business. By: Dan Dimit - When it comes to marketing, quality is better than quantity. Some people online seem to think they have to interest every single person who reads their ad or sales letter. Not true! You only need to interest a select few. These are the 3% that WILL buy. These are the people you are speaking to. These few will make you all the money you need.
Tags:
A How To Start A Web Based Business Must Read By: Losson Buchanan - There's never been a better time for you to start a web based business than now. Look at what's happening with the stock market. Look at what's going on with the banks being bailed out. Look at what's happening at the gas pumps. How certain is your future? Every time that you turn on the television it's nothing but gloom and doom.
Tags:
6 Home Internet Business Ideas By: Veronica Sim - There are many different ways you can start a home Internet business today. None are necessarily better than the others if it helps you make the type of money that you want. Before you decide what you want to do consider these six home Internet business ideas. 1. Provide a service and get paid for it.
Tags:
Make Your Website Client Friendly By: Todd Levinson - Get an attractive, clear website layout. If you're not up on your Internet acronyms, like HTML, CSS, etc. get someone competent to design it. A page should be attractive and clear. There should be no confusion of where to go in order to email you, look at listings or find out more about you.
Tags:
How To Create Video Reports By: John Henry Sullivan - It has been long established that video marketing is one of the most effective ways to attract the attention of potential customers as opposed to other media like printing. It strikes the viewer immediately and is an effective marketing technique.
Tags:
Features of Management Membership Software By: jaswinder singh MANN - Management membership software allows for a well-organized and expert handling of your organization and its members. This software program is perfect tool with which membership websites should not go without as it will keep everything about the website completely effective. For help visit www.money-secret-exposed.com.
Tags:
Do You Have A Social Media Marketing Strategy? By: Jeff Schuman - In this article I want to go over the value to you of creating a social media marketing strategy for your business. This is very easy to do and can be a great way to develop relationships with potential customers, as well as a tremendous source of traffic for your Internet business.
Tags:
Affiliate Marketing –Some steps of Success! By: dav004 - However, although there are some advantages with working with an individual, there also advantages in working with corporations for a start, they usually have people who are responsible for helping affiliates with their marketing. In some cases, this can be just a case of making banners a suitable size for your website, which is not the best way of marketing.
Tags:

Comments

Search Ebay

Still can't find what you are looking for? Search for it!

ArticleSnatch Authors:

Member Login Sign Up Submit Articles FAQ Submission Guidelines Top Authors

For Publishers:

For Everyone:

Blog About Us Link to Us Contact Us New Stuff Link Directory Privacy Policy Sitemap Resources

Our Sites:

Free Magazines Book Your Hotel Stay Free MySpace Tools Massive Video Collection

Stay and Watch a Video:

Click here to submit your free, permanent ads to TheFreeAdForum.com!

Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.