Best Time For Shopping In Dubai

This might be sizzling outdoors, but things are definitely heating up inside as Dubai Summer Surprises (DSS), the region's biggest and most looked forward to summer time shopping and entertainment occasion, gets under way at shopping centers all through the metropolis from mid June. The annual extravaganza, which runs until mid August, is currently in its 13th year and promises being even far better than previous instalments.

The summertime equivalent of the Dubai Shopping Festival (DSF), DSS is held all through Dubai's most popular shopping centers such as Dubai Festival City, Dubai Outlet Mall, Mall of the Emirates, Mercato Mall, Deira City Centre, BurJuman, The Dubai Mall, Arabian Center and Dubai Marina Mall. A year ago, the DSS attracted 2.1 million buyers who spent a record Dhs3.35 billion (US$912,000). And with much more than 40 world-class looking centers and well over 4,000 retail outlets, it's not surprising so a lot of persons are attracted towards the city.

DSS is really a big drawcard on the city's summertime calendar, not least mainly because of its wonderful shopping offers and 'edutainment' actions for youngsters and parents likewise. In June, characters perform famed fairytales such as Cinderella and Jack and the Beanstalk in the much-anticipated 'World of Stories'. The shows will likely be held in English and Arabic and are created to repeat the illusion world of magical stories and fables. Stories from the Holy Qur'an will also be presented. On a a lot more national theme, this month also sees a gathering of talented native sheila and abaya designers who will display their work in one of the very most attractive ladies' conventional dress shows.

Featuring the best styles and hottest fashion, the event, that is organised for four days in the end of June, will additionally include a special honor for the greatest designer. With marketing promotions of up to 70% off on international brand names, DSS gives every consumer with the dream shopping trip ... with awards worth millions of dirhams being won. Modhesh World is without doubt one of this year's main attractions. The venue is the greatest enjoyable destination for kids and teenagers, offering the newest games and rides, and hosting international debut cartoon shows. And if all the shopping and entertainment has visitors worn out, DSS has partnered with more than 30 world-class health spas to provide a refreshing vacation experience at very attractive rates.

DSS was introduced in 1998 to bring in tourists towards the region throughout what was usually a time of 'relaxed enterprise activity'. And it undoubtedly worked well. In its initial year, DSS brought in Dhs850 million in sales and attracted 600,000 visitors. By 2008, 2.1 million guests were spending a staggering Dhs3.35 billion. Whilst the DSF Office is expecting a similar number of guests this year, it remains being seen whether expenditure will be as high. With such incredible sales across the metropolis, amusement for the young children and some from the world's very best looking, what far better reasons could there be to hit the stores this summer time?