Best Email Deliverability Guide (part 1)

Best Email Deliverability Guide (part 1)

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""or how to be not junked"

This document is a guide, describing rules that are imperative for good delivery to main ESP(Email Service Providers) and recommendations that contribute to inbox delivery for certain ESPs. For deliverability improvement you MUST take attention to the following:

Setting the sending fields
Sending fields' adjusting
Working with your HTML & your content
Be careful with your email list
Manage user complaints/ abuses

Setting the sending fields

1. Don"t use generic email addresses in the reply-to and sender fields ( info@yourdomain.com, marketing@yourdomain.com, contact@yourdomain.com, etc.)

2. We suggest you to avoid unreal Subject, Reply-to, Headers and From-names.

3. Don"t use spam triggering words in your subject line and in the HTML body (words like promotions, money back, free, click here, act now, limited time, etc"), do not become aggressive with lots of exclamation points(!!!!!!!) and ALL CAPS TURNED ON.I can tell you from my personal experience that email contained two exclamation sings in its subject was marked as spam.

4. Email marketing is a professional way of communication; Be serious and use a recognizable business email address, not a webmail ESP.What do you think seems more professional and trust-worthy: your.name@yourdomain.com or yourname.yourdomain@gmail.com ?Try not to use aol, hotmail, gmail, yahoo, etc sender email if the major part of your contact list are of the same ESP, you have chances to be bounced because ISP"s don"t like this.

5. Keyword "test" in your subject line is very risky too, don"t use it.

HTML and your content

1. Avoid spam like words: make money, click here, sex etc.

2. Don"t overuse fancy colors, styles and formatting.

3. Pay attention on your HTML code, it must be clean if you use a WYSIWYG. WYSIWYGs often put useless code that spam filters consider as spam.

4. Be careful with using the CSS, use embedded CSS instead of placing it inside the tags, and be sure it"s below the tag.

5. Bad HTML in general can get you spam filtered. Missing table tags, content below the closing tag, or empty tags will get your message thrown into the junk folder.

6. If you send test campaigns, use content that"s as real as possible. Don"t type in one paragraph, then copy-paste it several times.All the duplicate content is detected with spam filters; they also recognize any "non-human language" text.

7. If your HTML contains images "" don"t use just one big image, spam filters should see your content.We recommend using a reasonable ratio of text versus image.

8. Don't use too many URLs in your email, sometimes as few as 3-4 links the email will be marked as spam and your customers or potential clients won"t see your emailsToo many links in the message can make your email look spammy.

9. Don"t send the HTML email without including the plain-text version.

10. Check all the links against major blacklists.The use of blacklisted URLs will ban the sending domain for a pretty long time.

11. Including text like "You are receiving this email because you signed up at our website." will be an advance.

About the Author:
Jean Martin is Email Marketing Senior Specialist at DirectInbox Company: The PROFESSIONAL solution to SEND EMAIL CAMPAIGNS. The company was established in 2008 and has been offering Quality Email Marketing Services for the last 3 years.

Fore more information please visit: www.Direct-Inbox.com



Article Originally Published On: http://www.articlesnatch.com


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