Benz World

The exotic world of Mercedes Benz World was set up over a vast area of 62.7 hectares and it allows a close glimpse of the brand, its models to the outside world and let them gather some lifetime memories by opting for a drive.

It allows a one of a kind experience to the laymen who can simply walk in, know more about their favorite automobile company and have a good time. The site displays different models from A class to the S class and even the CL class coupe.

In order to bring its global consumers and the brand closer together, Daimler Chrysler has already opened 5 such centers, around the world; this being the largest, and also better for the following reasons. The site holds inherent value to the firm, as it is here that Mercedes won the opening day race, in 1907. Another feature that is responsible for the immense popularity of this site is the driving experience that it offers in the brand's cars; that too over 2.5 km

of driving circuit and 4.04 hectares of off road course. Undoubtedly this centre has been the best centre for the company that makes one experience the true Mercedes Benz.

Inside a newly developed multi storey building, is an experiential and interactive world designed to immerse visitors. At the official opening of Mercedes Benz World, the chairman of the board of management of DaimlerChrysler and head of the Mercedes Car Group said that the automotive world is a highly competitive one and the success of all brands is constantly under attack. Because of high competition in terms of designing and manufacturing the expectation of the consumers rise by the passing minute and it becomes difficult to choose the best out of the rest.

Mercedes Benz World expects to attract 300,000 visitors a year. Mercedes Benz is designed with a view of a perfect family car, states the CEO and the president of the group.

He also added that they aim to ignite a passion for the future, among the younger generation, with the help of stories behind the shaping of automotive industry and its innovations. Furthermore, the great place also offers the youngsters their first driving experience, instead of limiting it for the grown-ups.

Also praiseworthy is their effort towards overall development of the area; including offering of flood protection the neighboring businesses and homes, from the River Wey. The development measures also include the scheme to regenerate a community park that is spreads across a vast area of about 24.2 hectares.

Even the original race track of Brook lands, or what is left of it, has been saved from further decay; and the areas famous Railway Straight was reopened after almost 50 years. The brand as well as the community will be largely benefitted from the customer experience centre as claimed by the CEO of the brand. The CEO is of the view that there is much more to these centers than simple brand promotion, they will be intrinsic to the development of the area around.