Benefit Auction Procurement Helpful Hint-use Where You Live To Relate With Celebrities

Let me guess: You want unusual items for your charity's benefit auction, but you have no "connections." How can you improve the odds of getting a donation?

If you're not afraid to reach out and you're committed to spending some time on the computer, use your location to turn a cold lead into a warmer one. Sometimes knowing about a possible donation is simply being in the right place at the right time.

Here's an example.

I love the band Pink Martini from Portland, OR and make every effort to attend the group's almost annual performance in the Washington, D.C. area.

In the last two years during their concerts at Wolf Trap Foundation for the Performing Arts, Thomas Lauderdale (the band's founder) always introduces Pansy Chang (the cello player) by saying (to paraphrase), "And straight from Wolftrap Elementary, we have the talented Pansy Chang!" Based on his comment, I'm guessing that Pansy attended school at Wolftrap Elementary School in Vienna, VA.

If anyone in the packed crowd that night was on a benefit auction committee in the Vienna area (and I bet there were at least eight people), they should have taken that comment to heart. They now share a connection with Pansy via their location.

If I was looking for auction donations, I would have reached out to Pansy or the band immediately after that performance by sending a note backstage through security.

"I'm here with eight people, and we're all fans," I'd write, "Like Pansy, my kids go to schools in Vienna. Our school has an auction in March, and I'm asking Pansy if she'd make a donation to support her old stomping grounds. I'd love to have a collection of Pink Martini CDs and an I.O.U. that would enable the winner of the auction item to meet the band for photos backstage during your next D.C. performance, whenever that is. I can assure you, all eight of us here tonight will be bidding on that item!"

If you get a rejection, no big deal. On the flip side, you might get a really nice donation!

Let's look at some pointers as to where you might find a "location connection" with a person of note.

1. Remember cities when they are mentioned in television interviews.

If you watch television, it's not unusual to hear a celebrity or other person of interest telling their personal story on a talk show interview. If they mention that they are from a location near you, keep it in the back of your mind and follow up later with a donation request.

2. Note locations listed in written publications.

Keep your ears and eyes open when reading articles in magazines.

For example, by virtue of listening to people talk at an organizational event and then reading a random article in a magazine, I came to know of three people living in Annapolis, MD who serve as television hosts for nationally-produced TV shows currently being aired. Yet, many Annapolis charities with whom I talk do not even know these recognizable faces live in their backyard.

How easy might it be to ask for a lunch meeting with one of these TV hosts, if only the charity knew these guys existed! Two of the hosts have lived in Annapolis for many years, so they surely have connections to a church, a school, or some social group which a charity volunteer might also have a tie.

3. Poke around on IMDB to research your favorite actors.

IMDB, The Internet Movie Database, lists important information about celebrities and their biographies. Take time to do some research on your favorite celebrities, and find out who you share a connection with because of where you live. They are likely targets to whom you could reach out and share your non-profit story. IMDB lets you have a 14-day free subscription to its "Pro" version which enables you to see the celebrity's manager and agent so you can send them a message.

4. Get out, meet others, and be chatty.

For kicks, last year I signed up to participate in a social bike ride in Miami. Along the course of the ride, I struck up a conversation with a man biking near me. I learned he was the grown son of the local Mayor!

Connections can be made in unusual ways. Work towards the ones who catch your eye, and have confidence that some will turn into charity auction donations.


Copyright (c) 2009 Red Apple Auctions LLC