Being A Famous Politician In Singapore , Malaysia And Thailand Will Not Determine Whether You Win

Being A Famous Politician In Singapore , Malaysia And Thailand Will Not Determine Whether You Win

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Reviewing a recent report about the recent General Election conducted in Singapore,it reported that being a Hot topic in Cyberspace will not determine whether you win or lose an Election . The post was extracted from The Digital Life , an article written by Jasmine Osada , titled as Online Popularity alone wont get you Elected .

This article holds much substance , as we explore on How Social Tools will play a major role for the various regional coming Polls to be conducted very soon in Thailand and especially Malaysia .

Malaysia being the biggest User of Facebook in South east Asia region ,will be the most interesting Polls to follow. This article serve also as an informal to each country s ruling party the importance of Blogging and Social Networking trend which has been appreciated by voters as an communication tools as verified by the article as follows :-

The general election 2011,which saw candidates and voters engage

Each other directly on Facebook on Twitter pages, was a watershed

For social media.

Data from HP Labs Singapore ,the computer maker research arm showed

That social media chatter increased 30 times between April 13,

When the Online activity was first tracked, and Nomination Day on

April 27, 2011

Due to the relaxation of Online campaigning rules and the ease in which

Information can be shared through social platforms can be shared through

Social platforms, the online realm and had created overnight celebrities out

Candidates while subjecting others to security and criticism.

Ms Tin Pei Ling from the Peoples action Party PAP Who won the runt of online

Criticisms. at least nine Facebook groups were created against the newly elected Member of Parliament, had some 45.000 members at of Monday.

On the other hand, candidates like the National Solidarity Partys (NSP)

Ms Nicole Seah, shot to fame with the help of social media the 24-years-old

Candidate, who was part of the NSP team which contested in Marine Parade

GRC, was SINGAPORES most liked political figure by press time ,she had 96,500 Fans on the social networking sites. Coming in seconds was Minister Mentor LeeKuan Yews Facebook page with 85, 610 fans.

However ,being well-liked online does not necessarily mean that one will score a Victory at the polls.

Social networking posts analysed by HP LABS SINGAPORES sentiment analysis software indicated that the NSP had garnered the most number of positive posts of all the seven Political parties. Yet the party failed to win a single contests at the polls.

The ruling party PAP which won 81 of 87 seats , came in at third place in HPs list after the Workers party .

HPs sentiment analysis software makes use of data from both Facebook and Twitter to determine whether a certain topic is discussed positively

or negatively online.

A large percentage of the social networking posts were made during the party rallies , as well as netizens blogging and uploading photos of the rallies to their Facebook Pages,

Telcos here have reported a marked increase in the use of mobile data during the Two-week campaign at rally sites , where networks. experienced congestion issues from too many users trying to access data services at the

same time.

Mr Ivan Lim, M1s deputy director of corporate communications and investor relations, told digital life that the telco saw network traffic increase two to four times at the more popular rallies, especially at those held by the Workers Party.

Ms Cassie Fong, StarHubs corporate Communications manager, said the telco saw a traffic increase of up to 15 per cent at certain rally sites as well

Both telcos said there had been some congestion issues, such as users having to make more than one attempt to establish a voice call or experiencing slow data speeds However,they noted that services promptly returned to normal once the crowd had thinned out.

A SingTel spokesman, who also acknowledged a significant increase in mobile broadband Traffic, said traffic peaked between 7 pm and 11 pm during electronic rallies.

Courtesy article : the Digital Life ; Jasmine Osada

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