Being A Daily Deal Publisher Versus A Daily Deal Aggregator

Being A Daily Deal Publisher versus A Daily Deal Aggregator

Here at HC Consulting Group, we have two very similar products, DOD Aggregator & Daily Deal Builder, however, these products do very different things, so in todays blog post we are going to be discussing the differences and pros and cons of either being a daily deal publisher versus running a daily deal aggregator website.
The daily deal industry has exploded in recent years, and there are many different routes that you could take to get in on the action. There are many ways that you can make money in the daily deal industry, and we are going to focus in on two of the major ones:
3.Being a daily deal publisher and running a daily deal website.
4.Running a Daily Deal Aggregator website.

Being A Daily Deal Publisher
A daily deal publisher is someone who runs a daily deal website. You might most easily recognize daily deal websites such as Groupon.com, LivingSocial.com, Buywithme.com, and Woot.com, however, there are hundreds of potential avenues and unique ook angles that you could take to start your own daily deal website with great success. I have even blogged about 18 great ideas that you can run with.
Our daily deal software, Daily Deal Builder, allows you to quickly and effectively launch your own daily deal website to the marketplace without having to get involved in the technical side of things.
It works like this:

Being a daily deal publisher is incredibly easy using Daily Deal Builder and we have literally lowered the barrier to entry to get involved in this area to basically nothing by providing our software at an incredibly cost effective price to the marketplace.
PROS -You have massive potential to generate huge amounts of revenue by running a daily deal website. The market still has plenty of unique angles geographic locations that are untapped. Using Daily Deal Builder, you can tap into our deal feed so that you dont have to negotiate and work out deals yourself.
CONS Running a daily deal website can be more time consuming. Although you can tap into Daily Deal Builders deal feed, you still probably want to set up and run your own deals negotiated by you.

Being a Daily Deal Aggregator
Another route that you could take would be to run a daily deal aggregator platform. In an earlier blog post I discuss 5 ways to make money from a daily deal aggregator, and running one of these properly can be huge.
Aggregation on the internet is where a web site or computer software aggregates syndicated web content on a wide variety of topics and nearly all aggregator websites will follow similar methods to monetize the websites.
DOD Aggregator works like this:
You run a DOD Aggregator website that pulls deals from major daily deal websites on the internet and focus on building your core subscriber base.
PROS Running a daily deal aggregator website is incredibly easy and hands off. You dont have to create any deals, negotiate and terms, or write any copy. Your main goal is to simply drive traffic to your aggregator website and focus on building your userbase. This truly is automation at its finest.
CONS Although you can generate plenty of revenue running a daily deal aggregator website, your revenue is typically going to be much less than it would be if you were to run a daily deal website.
All in all, the best bet would probably be to run both an aggregator website, along with your own daily deal website but the ultimate decision is of course based on you and your business.
To start your own daily deal website, visit:
http://dailydealbuilder.com
To start your own daily deal aggregator website, visit:
http://dodaggregator.com

About the Author:
HC Consulting Group is a software development, consulting and internet marketing company specializing in the online deployment of business solutions. Started in 2008, the HC team has grown into a global business with various information and software products that assist in growing internet businesses. HC Consulting Group?s core values reside in customer service, quality products and results driven consulting .

Article Originally Published On: http://www.articlesnatch.com

Tags: Pros and cons of daily deal industry

, daily deal publisher

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