Beginners' Guides To Web Site Marketing

You've often heard that owning a web site (with your own domain name) improves professional image. So, you set up a nice neat web site and off you go promoting your products or affiliate programs. You wait in anticipation of a few sales and seeing your hit counter spinning.

And what happens? Absolutely nothing! You get frustrated and wonder whether those programs are scam. You quickly dump them and move on to the next programs and the cycle starts all over again.

Stop what you're doing and continue reading this article!

To get the best out of your site, check out these simple marketing tips.

1. Web Site Layout
- Is it capable of telling visitors exactly what you want them to do? Are they supposed to buy your products, subscribe to your e-zine, etc?
- Does it focus on your visitors' desires (and not yourself)? What's in it for them for visiting?
- Don't get too caught up in loading your site with technological gadgets. Concentrate more on your words.
- Try varying your ads regularly. Visitors get bored seeing the same ones all the time.
- Possibly create a free e-book directory at your web site.

2. Sales Letter Magic
- Write your ad copy like you're talking directly to your visitors.
- Emphasize on buying incentives. Free bonuses and money back guarantee are popular and place them in a different colored background.
- Use short sentences or fragment of them in the body of your sales letter.
- Highlight important keywords and phrases by bolding or underlining them or using color or enlarging the text.
- Use attention-grabbing pictures within your sales letter.
- Utilize catchy headlines.
- Don't forget to mention about the product benefits and its special features.
- Use attention-grabbing adjectives to describe your products.
- Create a sense of urgency by giving your visitors a deadline to order.

3. Increase Perceived Value Technique
- Sell your product at a higher price: People perceived a higher priced product as being better.
- Give a free trial or sample product: People perceived it to be good, as you're confident in the product.
- Place testimonials on your web site as actual proof of other people's experiences with your product.
- Load your web site with lots of product benefits: People perceived that they'd be getting solutions to numbers of problems.
- Offer a strong guarantee to show that you stand behind your products.
- Package your product with bonuses: People perceived that they're getting more for their money.

4. Combine 2 or more products together to create a new one and offer them at your web site.

5. Have you consider developing a new market for your existing product?

6. Track your marketing effort and gather data about people visiting your web site for analysis purposes. You could also post a questionnaire on your web site to gather all kinds of visitors' feedback.

7. Perform usability testing to identify which parts of your web site you need to test and change. Show your web site to your family, friends or anyone and watch how they use your site. Obtain honest feedback from them. You'll be surprised at the revelation! Oh boy, your web site desperately needs changing!

8. Online Marketing
- Gain free advertising by listing your business information in chat room, forums, blogs, etc. Be sure to check their rules to see if this is allowed.
- Get the word out by submitting to numerous affiliate programs directories, advertising in e-zines, place in it your sig file, and many, many more.
- Purchase some paid advertising but watch your budget. You wouldn't want to go broke! It's critical that you track your campaigns.
- Purchase some good tools to aid you in your advertising campaigns. If you need some recommendations or help with these, please contact me via email.

9. Offline Marketing
- Family, friends, colleagues, associates, etc make good prospects. Rope them in or try selling to them.
- Get specially printed T-shirts, jackets, baseball caps or bags, imprinted pens or mugs and magnetic signs with your web site address and other business information. Wear or use them, give them away as gifts or just do anything legal to get the word around.
- Pass out your business cards to acquaintances or people you meet that might be interested in your business.
- Distribute flyers or put them up on bulletin boards.
- Plus many other ideas that you can think of.

Basically, that's it! Now you more or less know how to make your web site profitable.

Go get that sale!


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