Before Rushing Forward First Check Youre Facing The Right Way.

Before Rushing Forward First Check Youre Facing The Right Way.

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For most of my life Ive seen the world through a pair of glasses in fact I was first introduced to the joys of the opticians chart whilst I was still at school yet somehow all through my schooldays I managed to escape most of the kind comments and special attentions that are usually reserved especially for pupils with four eyes (I suppose after some early exchanges, even the most half-witted bully worked out very quicklythat it would be wise to seek their sport elsewhere).

In more recent years Ive been a customer at Vision Express where I was looked after by a fine chap who was very much considered to be the Gok Wan of the store During each of my visits he would express horror or dismay at what I had chosen for myself, then wander off around the various displays in a very characteristic fashion and come back with frames that I would never have chosen in a million years but to be fair, usually suited me considerably more than my own selections

However, having discovered my little friend had moved on to pastures new, coupled with the fact that earlier this year an ex-optician friend suggested that I really ought to seek a more bespoke solution next time I renewed myspecs, I went in search of a new establishment to get my glasses. (and I would agree the level of service and quality did increase though not as dramatically as the price!) and, as a result I have this week become the proud but slightly hesitant owner of a fine pair of varifocals (for the uninitiated these are the ones with the distance, mid range and close-up vision all combined in the same lens) which should allow me to see, drive and read clearly just with a slight incline of the head.

As I could tell straight away these were an entirely different beast to anything that had been perched on the end of my nose for the last thirty years, I embarked enthusiastically on a trip around the shops in the local town to try them out and it really was something of an adventure I was tilting my head at various unusual angles just to read the shop names whilst nearly colliding with dozens of innocent bystanders even steps and level kerbs were a distinct challenge to my new focal length and for some of the trickier bits I began to utilise and appreciate handrails a good number of decades earlier than I originally planned;-)

Still, Im a lot more comfortable with them now and can make it upstairs without looking like Ive spent the previous 10 hours in the pub but to be brutally honest if I wasnt already slightly familiar with the town in question on that first glasses trial outing I would not have had the foggiest idea about where I was going or what I was doing a situation that reminded me of when I first started my own business

Perhaps youre the same as I was youre keen, motivated and ready to take massive action but everything still seems a bit blurry, you dont know quite what youre doing (or even in some cases why youre doing it) and you dont know if what youre doing is even the right thing to do at all
In this situation it can be all too easy to rush blindly forward to get to what you think is some progress or momentum but in reality we all need a little time at least to get our bearings by doing a few of the more basic things first, as it is absolutely essential to clear the fog from our vision before we decide which direction to go shooting off in on our online endeavours

Of course, you want to get to the bit youve pictured in your mind where you send the email out and the money comes in or the bit where your site is working on autopilot and is making sales regardless of whether youre working or having a few drinks with friends it is, after all, exactly why we all decided to have a go at running our own businesses, and use the internet in the way that we do in the first place but I speak from experience when I say you have to ensure you do the basics first

If you decide to miss out what might seem like the boring bits like building a relationship with your customer or taking the time to ensure you only offer compelling, solid offers for your potential customers, it is almost certain that your projects will not go quite as well as you planned the upshot of which can be to believe that your idea doesnt work at all, when in fact you were just on the brink of it all coming together and making a real success.

So before you are tempted to rush blindly forward into one course of action or another, please take a moment to get your bearings and make sure you are going in the right direction

About the Author:
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