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Promotion of new books has just come of age thanks to a new tool called Virtual Book tours. In the past authors would travel from town to town and bookseller to bookseller to sign and promote their book. Now they can sit in their own living room with a telephone and achieve better results by conducting a teleseminar. A teleseminar is essentially a large conference call where the author is interviewed and the call is listened to by hundreds of people.

The virtual book tours or teleseminars allow the story of the author and book to be told to many more people at the time of their choosing, regardless of where they are. It provides a rapid way for new authors to penetrate the niche that they are writing about with much less time and expense, as compared to old-style book signings.

This strategy allows you to sell more books, more often and to more people while limiting your cost outlay, a concern for sure for new authors. It is simple, you are interviewed over the telephone in the comfort of your own surroundings where you can talk about your book. The subsequent recording can be heard live by individuals who are targeted and invited to attend the call by calling in at a pre-determined time or by listening to the recorded call at the time of their choosing, versus visiting a book store at a time of someone else's choosing.

This strategy has been used by leading New York Times bestselling authors like Jack Canfield -The Success Principles, Think Big and Kick Ass in Business and Life and the well known information marketing of 4-Hour Workweek fame and has produced spectacular results.

Alex Mandossian, an accomplished platform speaker and educator has been a pioneer in this area of distance learning and has taught thousands of people the marketing potential of Teleseminars. In his Virtual Book Tour he delivers the content that he promises without fail. He is a superior Socratic educator.

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