Basic Rules Of Seo Success

SEO is vital to ecommerce success and regardless of how many ads you place online, majority of people will still find your website based on its listing on major search engines and directories. Seo is a process of making the pages of your website appealing to the search engine. In my line of duty, I visit thousands of websites monthly, unfortunately, majority of these are throwing away traffic, case in point - they look amazing to the viewer but do not follow the basics of effective seo.

It's very true that search engine users have a tendency to look at only the first two pages of search engine listings. The prime objective of effective seo is to get your web pages listed on those important first pages for particular keywords.

So how is this achieved?

First and foremost be reminded that each web page in your website is a separate entity. This means that you should apply the basics of effective search engine optimization to each page as an entity. Hence:

Select appropriate key phrases and keywords. i.e. though this site about ecommerce, that's not one of the key phrases selected for search engine optimization. (Having read this far, I'm sure you know what the main key phrase on the page is!)

Key words matters. more people search for the word "seo" as opposed to "search engine optimization". To find out which keywords are more popular than others, you can use a tool such as the Google External Keyword Tool; type your keyword or key phrases or website containing the same and you'll find out how many times that particular keyword or phrase was used.

Each web page in your website should be given an appropriate title that incorporates the selected keyword or phrase at-least one. I've seen sites that used their business name as their page title. I don't really think every page of their website is about their business. This makes it very unlikely that people will find their pages given the business name used.

Insert the keywords and phrases you've selected into your pages title tag, meta description and and meta keywords. Craft the meta description to be as attractive as you can possibly make it. Reason for this is that search engines use this description in the search results that users will be reading.

Make sure that the selected keyword or phrases are judiciously repeated throughout your web page content. Ensure that you don't overdo it or your page will be flagged as spam, but you'll have to repeat it well enough so that search engines robots will consider the phrase relevant.

Anyone in the seo business will tell you that these are the basics of search engine optimization. What's more important is that you apply these basic rules of seo and your web page in order for your web page to be properly indexed and listed in major search engines. Proper listing will definitely help your site get found by search engine users.