Avon: Direct Sales Of Health Food Products Entered The Car

"Become a best understanding of women's needs, providing the world-class products and women Service And to meet their self-fulfillment company. "In short, become a more understanding than women, women's enterprises, and for women provide the most satisfactory products and services and provide them with opportunities to achieve personal values the company. This is the Avon and Most cosmetic companies or brands of women's different. because "Avon" deeply understand that only very famous beautiful, but not timeless, has a long history. In addition to the bright appearance, women should also extend the brand more content .



China as a fast take-off of developing countries, has experienced 30 years after reform and opening up, people Life Was significantly higher for high-quality Health Products Growing demand. It is in this context, in order to better meet the needs of Chinese women and their families strong demand for healthy living, Avon by a health care products factory in Guangzhou, strategic acquisitions, successfully Health food Into the direct marketing area, launched a series of compliance with international quality at the same time fit the specific needs of Chinese market, health food, so for the Chinese women to provide more comprehensive products and services.



Much experience of life Avon was once synonymous with single-level direct selling, the by David - Young notes that the company created to "Avon ladies," the friendly visits and sales of world-renowned, revered as the originator of the direct selling industry. As a powerful Day of Enterprises, Avon into China has also experienced some setbacks. The impact of illegal pyramid schemes by the 98-year national ban on a piece of paper, to ban pyramid selling. In this way, Avon, Amway And many other well-known companies are forced transformation, after some groping their sales model from the previous evolution of non-store sales for the "store + employment Sell Member "of the sales model and marketing structure. After years of development, Avon currently in China 74 large and medium cities with more than 5,500 stores, 2,000 counters and a dozen logistics Distribution Center, forming a powerful sales channel.



Amway distributors by two great direct-marketing company created the world's leading direct sales companies. AMWAY represent the way the United States. This direct sales companies in 98 years of sales before the storm system is essentially different. Avon's direct selling system, only the SM-FD these two, all the income is to be built on the basis of sales. In contrast, Amway on very different. Avon has all along not to use the term off the assembly line, but in fact the interests of the bonds is also not off the assembly line concept. SM, more like a small dealer of Avon, but did not shop Bale. Amway then open the Chinese market through international recommended time, and the Avon biggest difference is that she is very normal for some time, even after selling the dream to sell products, sold 700 per box is far from over even direct sales.



Storm had passed today, although still persist in the year Avon direct shadow of the times and styles, but in the sales line, has been completely like a traditional cosmetics company, though her sales strategy is how nothing on earth? ? But you can not deny her soaring performance and improved brand image, has made many of the big cosmetics company to rival her as a real treat of. Counters, store and Supermarket Almost all have Avon's shadow, and have achieved good results. Avon store is a strength, with the success of the then SM evolved into the present ZM, also with Avon advantage of the powerful new product development and product range of complete form of such sales in the cosmetics store, Avon is a well-deserved industry's first 1. Such a dominant position, even the industry giants has been only hold a candle. Avon store this with the unique way of selling can succeed in China, and she was not unrelated to the product range. Store development, while China's 34 cities Avon depth provides a good channel.



6 years ago to do Amway and Amway now doing, in addition to adding the 700 yuan into 100, off the assembly line, it is called into lower-level departments, not really feeling some of the other differences. Only because the relationship between policy, the General Assembly less, O PP Less, NDO less. However, for decades the essence of Amway operations still has not changed. Amway is the largest deformation of the victims of pyramid schemes, after restructuring, although the performance is all the way hurricane, but still suffering from the pain can not rectify the name. The Amway is a real transformation of it? Or just do a compromise with the government? Amway no real transformation, only direct sales giant tiger is waiting for China Direct Legislation Is waiting for her in the Chinese market in the first two spring.