Autopacific Awards Lincoln Top Vehicle Satisfaction Ratings

Autopacific Awards Lincoln Top Vehicle Satisfaction Ratings

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AutoPacific, an automotive research firm in Southern California, has released their annual Vehicle Satisfaction Awards and Lincoln has walked away a winner.

Lincoln was recognized as the overall premium brand in customer satisfaction and a myriad of their models were also identified. Amongst those singled out were the Lincoln MKZ (winner: luxury midsize car), MKZ Hybrid (winner: hybrid car), and the MKT which won the premium luxury crossover SUV category. To determine these rankings, a comprehensive survey was created which asked owners, over a 12 month period, to rate their experience with their 3 year old vehicles. Survey-takers were able to rank their satisfaction by choosing to note any vehicle issues out of a list of over 200 in eight categories.

Lincoln marketing manager C.J. ODonnell commented that Lincoln has come a long way. Were very proud to see Lincoln selected as the top premium brand in the 2011 AutoPacific Vehicle Satisfaction Awards on the basis of owner feedback. Youll feel the difference the moment you get in a Lincoln.

It seems that there is a high correlation between vehicles that win awards and consumers purchasing patterns. AutoPacifics president George Peterson confirmed Proof of satisfied customers is as good as gold. Weve found that more than one-third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck. Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes. The winners perform well in 48 separate categories that objectively measure the ownership experience.

Clearly, awards are more than a publicity stunt and do more than just give an advertising boost to a certain make or model. Companies like AutoPacific are shaping public opinions and making buying good cars easier for the average consumer who may know very little about the automotive market. Unbiased awards have always been a reliable way to discern whether a vehicle is worth the money or not. AutoPacific claim that 43% of consumers are influenced by awards based on safety ratings and 38% are influenced by awards based on owner ratings.

Lincoln hopes that these recent winning will not go unnoticed and in-turn help to boost the consumers views that Lincoln is a dependable brand name. In addition to AutoPacifics awards, Lincoln has also received J.D. Power and Associates 2011 highest score for long-term durability among all other vehicle brands.

With another meaningful designation added to a long list of awards, American manufacturer Lincoln is on top of the automotive world right now; and they will not be slowing down any time soon.

About the Author:
Sanderson Lincoln is a new and used Lincoln dealer in Phoenix, AZ. This Phoenix Lincoln dealer also provides service, parts, accessories, and auto financing. Visit Sanderson Lincoln's website at http://sandersonlincoln.com.



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