Australia is an amazing place with great scenic beauty all around. This exotic nation is one of the most demanding immigration destinations across the globe. Every year, this nation welcomes a huge number of immigrants from various overseas nations. India is one of those nations, from where a lot of immigrants come to Australia with various purposes.
According to a report, in order to attract high spending Indian visitors to Australia, Tourism Australia has recently launched a latest 10-year campaign. Australias 2020 India Strategic Plan is actually an initiative done by the government of the country, for improving the image of the nation among Indian nationals which went wrong during the incident of student attack in Australia. Moreover, through this 10-year campaign, the Australian government is planning to triple the number of visitors from India.
Andrew McEvoy, Managing Director of Tourism Australia said that before the incident of attack on Indian students took place, Australia was considered as a very warm country for Indian nationals. But after that incident, the image got changed a lot and now Australia is making all the efforts to recover its earlier image.
In the reports by Media, it is mentioned that about 145,000 Indian nationals are
migrating to Australia that include: holiday makers, students, and business visitors. At present, travelers from India and temporary residents to the country like students are contributing a lot in the Australian economy. The country is getting between AUD$800 and AUD$820 million from these people. By 2020, the country is planning to triple the number to AUD$2.4 billion.
McEvoy has mentioned that since years, at diplomatic level, the government of Australia has been working with India to maintain a good diplomatic relation between these two nations. He also expressed that it is the right time for them to take the efforts to the next level.
Australia has done a lot to restructure its image among Indians and thinks that the High Commission has done an excellent job in this regard. Now, Australia is back on its track to grab the opportunity to rebuild its image in the world scenario.
The main focus of this 10 year Campaign of Tourism Australia is to build a brand image of its own through digital and social media, and to provide direct access to non-stop Australia flights to its visitors. Currently, most of Australian flights are routed via Asian hubs, such as: Kuala Lumpur, Hong Kong, Singapore and Bangkok. At present, the Tourism industry of this nation is gearing up to welcome more travelers from India.
