Australasian Wine Producers Profiting From More Freedom

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Australia has produced some very popular wines over the years and has a climate conducive to producing bottles considered some of the best in the world. However, Fiji and New Zealand have also come onto the scene in recent years and has increased their market share largely as a result of their flexible wine producing policies.

There was recent debate about the moral ramifications about being able to produce rose by blending white and red together. Classically rose has been made by removing the white juice mixture from the red grape skins at just the right time so that it doesn't absorb so much of the colour. However, spurred on by the squeeze of the global recession on wine produces, a number of countries passed a law saying that producers could now sell blended wine (white will a dash of red) under the label of rose.

Countries such as France, widely considered the finest wine producing country in the world, were not best pleased with this "mutilation" of rose wine and did not agree for it to be sold in their country. However, those countries that have not set such strict rules for themselves, such as those in Australasia and Eastern Europe have profited from their liberalism. A spokesman from the New Zealand alcohol authority defended his country's move by stating that people are free to consume whichever wine they wish. All rose wine produced using the 'blending method' is clearly marked as such, and has a lower retail price than the classic wine. The spokesman argued that if people can make milk chocolate in a thousand different ways, why can the same not be done for rose?

Many of the Australasian countries have even embraced the full blending together of other wines as well. In Fiji for example you can buy Sauvignon Blanc mixed with Chardonnay and Merlot blended with Cabernet Sauvignon. With the same unconcerned attitude as the New Zealand authorities, Fiji claim that wine is just as suitable for blending as Whisky. They state that companies all over the world, and in particular Scotland, produce some very fine blended whiskies that not only often taste superior to single malts, but that are also able to sell at more modest prices.

It is clear that the Fiji natives like this blended wine, with over 100,000 bottles of the stuff consumed last year. This might not sound like the largest figure in the world, but when you consider that the population of the country is little over 800,000, you soon realise how popular it actually is. There are plans to start exporting this fully blended wine very soon and given the fact they are able to undercut many 'single malt' wine produces, they are almost certain to do well.


About the Author:
Jenny Fountain runs her very own wine accessories website selling glassware, designer bottle opener products and tableware. She writes about all her products and industry news



Article Originally Published On: http://www.articlesnatch.com


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