Augmented Reality The Future Of Local Business Marketing?

Imagine yourself driving down the street with your cell phone attached to your front window like a GPS. In the view finder is the video images your cell phone is capturing in real time, and layered on top of those images are all the local pizza restaurants within a 5 mile radius. 2 miles ahead is Joes pizza. It comes highly recommended through yelp and other online sources so you think youll give it a try. You select it, choose to get directions, then the pizza shop images morph into arrows and steer you to Joes just like your old GPS. Turn right here, turn left there, open parking spot in 100 feet, and just like that, youre guided to the best pizza joint in town.

This is Augmented Reality, and many professional marketers are calling it the future to mobile marketing. Augmented reality is a field of technology that blends real world data with computer generated data. Graphics are superimposed onto real footage to give the viewer information about their surroundings as dictated by their search parameters.

Initially, Augmented Reality (or AR) was a technology that was designed for the military. Soldiers were proposed to wear terminator-esque glasses that could give them up to date information on the enemy superimposed upon the actual battlefield. But today Augmented Reality is doing much more than helping the military, it has hit the mainstream public market in force and it is expected to increase exponentially over the next several years.

Perhaps the best thing about Augmented Reality is that it gives marketers a whole new venue to reach their audience. As mobile phone applications become more widespread interactive software is increasing in demand. According to one study, the profits for augmented reality were about 2 million dollars in 2010, but are expected to catapult to $714 million within the next few years, and increase continually as the technology reaches its maturity.

This year were going to see online marketers target the individual more than the whole, and the way they do it is through cell phones. Marketers will personalize the consumers brand experience by catering to their likes and dislikes according to past searches and feedback. For example, if a person who typically enjoys vegetarian options was searching for a local restaurant, then Joes Pizza may be replaced with something more suitable to his/her specific tastes, with coupons and special offers listed when available.

One can only imagine the potential for online marketers when it comes to Augmented Reality. From brands that create Augmented Reality experiences on the boxes of their competitors, to local businesses that give a free burger to a customer who can win an AR game of chess on the board painted on their window, the true power of Augmented Reality is yet to be seen. With all things considered, the question isnt whether AG will be a game changer for mobile marketing; its whos smart enough to use now to get the edge on their competition. To learn more about this amazing new technology, Click Here. http://nightlitemedia.com

About the Author:
Adam is the CEO at Nightlite Media. He specializes in business strategy, direction and development.

Article Originally Published On: http://www.articlesnatch.com

Tags: Article Marketing

, Basic SEO

, Content Writing

, SEO

, Title Tag

, local seo

, seo in victoria

, online marketing

, seo services

Related....

Videos...

Recent Arts-and-Entertainment Articles

How Importing Goods From China Benefits Uk By: how to import goods from China to UK | May 28th 2012 - Nowadays, a number of countries around the world are greatly relying on China to provide consumer goods to their domestic market. UK is one of those nations that are prominently importing from China. The high standard of living of the country is ...

importing goods from China to UK

China-UK importing

High Quality Rotary Kiln Which Good By: Ivylm522 | May 28th 2012 - High quality rotary kiln which good

Rotary dryer

Xingbang Large Rotary Kiln Workload By: Ivylm522 | May 28th 2012 - XingBang large rotary kiln workload

Stone crusher

The Sand Equipment Into New Times By: Ivylm522 | May 28th 2012 - The sand Equipment into new times

Crushing machine

Xingbang Continue To Force The Rotary Kiln By: Ivylm522 | May 28th 2012 - XingBang continue to force the rotary kiln

Ball mill manufacturer

Hollow Block Machine Sales Development Hot By: Ivylm522 | May 28th 2012 - Hollow block machine sales development hot

Ball mill manufacturer

Lottery Special Secrets :the Way To Defraud The Device And Also Gain! By: tonyassassain23k | May 28th 2012 - If you suspected this bit of information you might like to reconsider. 80% regarding
lottery game enthusiasts choose the swift pick technique. This is where anyone let the
sweepstakes machine pick out your figures. That foliage 20% ...

A Website Reselling Gold Is Not Just Effective Affordable Wow Gold By: lanshan75 | May 28th 2012 - Here are some recommendations for buying wow gold , that are summarized by my many years of experience. I wanna write about it with all wow players. No issue if you've actually purchased wow gold or not, you've undoubtedly noticed many different ...

Cheap WOW Gold

With Terrific Agility, You Have Entry In The Direction Of The Shortcuts By: lanshan75 | May 28th 2012 - Every character from Runescape, the total amount one movement photo game, could be distinguished through their skills. game fanatics need to locate out which one will possibly be the greatest. This may possibly be considered a explanation concern ...