Attraction Marketing-how To Be Unsuccessful In Network Marketing

Starting out in network marketing couldn't be that hard, right? Especially if you have a experience in customer service and sales, this was right in line with my skill set. This couldn't have been further from the truth.

What you must understand first is that offline marketing and online marketing are completely different worlds with completely different sets of rules. My skill set experience came solely from the off-line world and when applied to the online world I fell flat on my face. Off-line techniques do work because some individuals have had great success with them but OFFLINE. I figured I had to locate someone who had some success marketing online and try to pursue in their footsteps.

After about a year of searching I found a idea called Attraction Marketing by Mike Dillard. Mike spoke of concepts like having customers chasing you with credit card in hand ready to purchase or making money from customers even if they don't join your primary business. I couldn't believe it. I was always taught to pitch, pitch, pitch and if that didn't work pitch your business again! I also thought you had to push your primary business in order to make any money. Once I bought his book, Magnetic Sponsoring it was like the light at the end of the tunnel. Everything my upline told me to do was the exact opposite according to this book. I was throwing house parties with contacts and family, buying garbage leads, making 50-100 phone calls to folks wondering what I was selling, how I got their phone number and speaking to people who had no business being entrepreneurs let alone spell it. Some individuals will put up a fight to these attraction marketing principles while other will instantly embrace them. I had a small amount to no success generating leads online until I started using these values.

Attraction marketing in a nutshell says that to get prospects lining up for your business you initially need to brand yourself and posture yourself as a leader. YOU become the purpose why people join your business rather than the business itself. When you posture yourself as a leader you build respect and trust with your prospects.Right away you separate yourself from the majority who are pitching their opportunities. This will establish the attraction process. Next is how to get paid even when people don't join your opportunities. This is called a funded proposal which is the process of advertising low-cost useful products to cover your advertising expenses while keeping your real money maker on the back end. This gives you an advertising budget while you create enough leads to get the proper people in your primary business. I say the right people because they must understand attraction marketing and be willing to apply it in their marketing. This creates duplication in your team for maximum profit and you're also not signing up people who want to use old school tactics that just simply do not work in the online world.

Clearly I can't fully clarify all the principles of attraction marketing in this one article but you really need to come at it with an open mind. It will positively challenge all ideas you thought you knew to work in marketing online. I use to do everything I was told by my upline like market a replicated website, pitch to anyone within 3 feet of me, and use a memory jogger list to establish a warm market. There are 97% of marketers online in some way or another are using these techniques and are getting minimal to no results while the remaining 3% are implementing attraction marketing techniques which generate 10 -100 leads daily, in some cases even more. People desire the prospects, but do not want to spend a few bucks to see how to obtain them. I am not trying to make a sell so put your credit card away, I'm just giving some advice. Be rational about your decision making, examine all the information and ask yourself if this philosophy makes sense. Are you part of the 97% and how are you going to get from lead poverty to lead prosperity. The decision to be a true network marketer is the same as being a business owner. This means to make it in this industry its going to take more than the old college try of 2-3 months. Just as in life there will be obstacles but with the right tools, training and leadership you will SUCCEED.