Attraction Marketing Vs Repellent Marketing

How crazy is it that most MLM or network marketing companies have websites that you can sign up on and use to sign other people up and you can order products and research the products and the company, but, they have no training on using the Internet to recruit members and build your downline?

Do you know that whenever you invite your personal contacts over for a home presentation, you are really trying to SELL to them? People usually do not like to be SOLD to. They would rather buy stuff when it is their idea. If it is a friend you are trying to sell to, they will know that it is a new business for you and wonder what you will make off of them.

There is not one thing that people spend their money on that you cannot attribute to these two reasons. One is to gain pleasure and the other is to avoid pain. Lots of things fall into both categories but everything fits into at least one.

You buy a house so you will not have the pain of sleeping outside. You buy a car because you want to avoid the pain of walking or using public transportation. Some people buy cars because they like the way they look which is buying for pleasure. You buy modern electronics and movies and cd's for pleasure.  

Even food is bought for these reasons. If you are starving and low on money, you will buy inexpensive food to avoid the pain of being hungry. You will go out to a restaurant for the pleasure of eating out. Impulse buying fits in too, you want to avoid the pain of searching later or paying more elsewhere.

When a door-to-door salesman comes to your door, do you open the door with cash in hand and buy whatever he has? You probably feel as most people do and hate it. But if you go to your friends and family, and every other personal contact you have, you are doing the same thing. When you think about how it feels you realize that this repels people.

What about telemarketers? Most people use their caller ID and don't even answer the phone these days. When you go online and buy those resold leads lists, that they swear are fresh, and you start calling these people up, you are now telemarketing. This is repellent

Have you ever been walking down the street or in the mall and had someone approach you to try to sell something to you? I'm sure you buy all the time like this. LOL If you are looking to turn every conversation you have with everyone you meet, during the course of a day, into your business pitch, you are acting the same way as these street hawkers. Repellent!

So, how are you supposed to build a home based business without using any if these methods? Easy, just understand that any business relies on sales and that will not happen without marketing. If you want to build an MLM or network marketing business, all you have to do is get some proper marketing training.  

The proper training that teaches you the laws of attraction marketing is the only way to go. You need to learn how to use the Internet and a funded proposal and different sites and services that help you to automate your efforts. One huge benefit of teaching others how to successfully build their business builds trust and respect from others. This is attraction marketing.

A funded proposal  simply explained is a vehicle or a system for you to earn an income while you build your primary MLM or network marketing business. The way this is done is that you would have a system that utilizes certain tools and services online that make your job easier or automated. These tools or systems would be affiliate programs for you and you would share them with your prospects so their jobs will be easier. When they take advantage of that value, you will make a small commission. This is attraction marketing.  

If your training shows you how to place yourself online where those who are searching for solutions or for business opportunities can find you. That is something you can teach to others. If you offer value and give without the expectation of a return, this will cause others to like and to value your friendship. This is attraction marketing.

You can post articles filled with your valuable content to forums, article directories, social sites, blogs, and many other places online and if others are able to use any of your content this will develop a following. When people see others following someone, they naturally want to know what all of the fuss is about. This is attraction marketing.  

MLM or network marketing only works when you are able to help others find success. There is no way that a business that can only succeed if you teach others how to get ahead can be a bad thing. This concept alone tells me that this is one of the most honorable and inherently good industries known to man.  

There are many other ways to practice the attraction marketing principle and the future is bright for those that do. I have a hard time believing there is much of a future for anyone's business using the old school MLM methods which practice the principle of repellent marketing when there are so many people out there who are practicing these modern methods.