Attraction Marketing Versus The Traditional Recruiting Approach For Network Marketers

I want to discuss some of the main reasons why Network Marketers using traditional prospecting or recruiting approaches are no longer effective for trying to build your downline or organization. MLM companies teach their distributors the following: To make a list of warm market prospects (your family and friends), approach complete strangers and immediately unload your business opportunity on them, blanket your local zip code with fliers about your business and buy MLM leads off the internet, call them and pitch your business.
The above reasons are some of the very foundational reasons why 97% of Network marketers do not succeed. In summary your targeting the wrong people and your leading with your business opportunity before you create the connection.

Lets talk about how you should be marketing, using Attraction marketing or what I like to call Relationship marketing, will discuss the benefits, why it makes sense, and why the top 3% of network marketers are using it.

Attraction marketing says market yourself first, create relationships with your prospects, find out what their needs are. Build Value by giving your expertise first, become a problem solver, not someone trying to pitch their business at every corner. People join people they don't join MLM companies. If your MLM company goes out of business tomorrow, your team is still looking to you for direction. A leader is going to take his or her team to another money source. Someone following a MLM company's blueprint will sink with that ship if it goes down. Your MLM company as great as they are, They don't show you how to market your business. That's why they enrolled you!. So this is even more of a reason that you must take on a leadership role.

Let your character and reputation lead first, then and only then will people follow you in what your doing. When individuals see that your a person of excellence, they'll be wanting to join you in your business opportunity. This is called marketing your primary business on the back end. Remember your marketing yourself on the front end. Business owners especially Network marketers are solicited and bombarded with business offers everyday. Your prospects don't need another business pitch, they need you! If you can deliver that, you have not only targeted prospects, but individuals that now trust you and you have created the relationship or connection. Doesn't that just make sense?

We have a marketing system that teaches you how to brand yourself first, while delivering 1st class value to your prospects. This is the system myself and other top income producing network marketers are using to build 6 figure monthly incomes online. The system is completely generic and can be used to build organizations for any network marketing company. If your not using attraction marketing, especially on the internet, in this new age, your prospects are not going to take you seriously as a leader, nor will you attract the high quality leaders you need to grow your organizations.