Attract Brides To You With A Compelling Marketing Message

A long time ago I heard this very important statement: A confused client
never buys. And, that changed my life. So, I
ask you...are you confusing potential brides
into NOT buying?
You may not even realize youre being
wishy-washy in your marketing and that
Brides are getting confused reading your
marketing materials. So first, lets start with a
few indicators that youre committing this Bride
Attraction sin: Brides arent clear on your services at all, inquiry emails
seem unclear on your packages and whats involved, you get frazzled
explaining what you do to Brides when asked.
Does this sound like you? If it does, dont panic most wedding
professionals have this problem AND its actually easy to correct! We just
need to get your marketing message through to brides loud and clear!
Lets start with the easiest place: What do you do? Are you a planner?
Are you a photographer? Are you a caterer or an entertainer?
What solutions do you provide to Brides to solve their problems?
Do you reduce stress, save time, save money, preserve memories,
ensure that there will be enough food and beverage? Write down the
tangible solutions that you provide to brides in SMALL, bite-sized
statements.
How will you make a difference? Think about what makes you
special. How do you provide your services for the Bride to give her the
dream wedding she always wanted? What guarantees can you give her
to put her mind at ease?
What makes you different? How is your service or product different
from others who provide similar or the same items to Brides? Get really
clear on this. Make a list of what this looks like, whether its your style,
approach, personality, your availability or anything else that you do
differently!
Now, take these 4 VERY simple elements and put them together in
a clear, concise and compelling message to the Bride. Heres an
example from my own company: I work with brides who struggle with
being stressed out and overwhelmed, and have no idea where to begin
planning. They would like to create their dream wedding day to start
their beautiful lives together centered with love. What separates my
service from other wedding planners is that I know the secrets and the
system to creating a fantasy wedding that is customized, personalized
and centered around who you are and not who you think you should
be. And, because of this, my brides are able to relax, let loose and
enjoy their wedding planning experience as well as their wedding day,
and only focus on the love that brought them together in this moment
in time.
Your Bride Attraction Assignment:
This simple process is so easy to do in the next 5 minutes. So, dont
procrastinate doing this! Its soooo, soooo important!! But waitmost
wedding planners and professionals get stuck is in using this properly.
Once you put together this statement, you must use it in every single
piece of your marketing material. Make it exactly the same everywhere.
Be consistent and practice saying this over and over and over again. You
want to say this to Brides, Wedding Vendors,
Strangers.ANYONE and EVERYONE you meet!
You
cant get much clearer that that! If you need
help creating YOUR message, setup a one
hour consultation with Natalie today (link to
the
2 step a loa carte consultation option).

2008-2010 Soire! Ltd.
Want to use this article in your E-zine or website? You can as long as you
include this
complete statement:
Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction"
weekly e-zine.
Get your F*REE audio course: "5 Ways to Recession-Proof Your Wedding
Business...Starting Today!l" at www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soire! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients' dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the "lifestyle expert" on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb's Living Life with Style TV show as well as being featured on Elizabeth Dalton's and Barbara Dooley's radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys' Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!