The internet has long since come to be appreciated as an enormously powerful marketing tool, one that can transform a business as no other has ever.
One of the strongest of the nets commercial initiatives is article marketing, the three main reasons for this claim being that article marketing accords you matchless links into your website, that well written articles inspire prospective clients and customers with confidence in you and your product, and finally that articles enjoy such a long life in one form or another and in so many potential markets.
It is really important, therefore, if youre going to avail yourself of the opportunities offered by article marketing, not to fall foul of the pitfalls and the booby traps along the way. Some of the mistakes that people make with marketing through articles on-line seem surprising, but sadly theyre also surprisingly common.
An alarming number of website owners, for example, who fire out some wonderfully written, informative and entertaining articles overlook including links to their websites. This error is lamentably self-defeating. Be careful how you include your link, which would normally be in the article body or in the author bio. Any given number of article distribution sites can have as many different rules on link inclusion. Understand that a non-working link is about as much use to you as a cardboard spanner, while a working link can take the user to your site in an instant.
The second mistake that must be mentioned is even more potentially serious, because even if you showed no link, at least someone who is keen enough will track you down one way or another, sooner or later but a poorly written article will simply reflect unfavorably on your company. People seeing illiterate website copy completely full with spelling mistakes and bad grammar run away immediately from further contact, because computer spam, Nigerian postal scams and Indian tele-marketers all leap to mind, so anything that looks as if its been put together by a non-English speaker will scare them off in a flash. Your good business sense and innate honesty wont be enough to compensate, because prospective customers have not even got as far as meeting you.
Inadvertent dating of your articles, while probably the mildest of the transgressions you could commit, can still be a problem. Even though some industries perforce of circumstance require that you include information that will soon be out of date, you should make every effort to indicate if this is the case. Your best option is to focus your marketing campaign on subjects which, if not timeless, are certainly long-lived. Its a good idea, indeed, to show in your article the date it was written; that way, the prospective client or customer will not think that youre an old fuddy-duddy who has lost the plot, because thats how youll lose credibility.
Another failing of newbies to content-writing for articles is rambling. Do not spend paragraphs being cryptic or esoteric before hitting the punch line. Make your point hard and fast and right up front. People searching through whatevers on offer in your line of business have too much choice to allow you the indulgence of waffling. That point cannot be over-emphasized. Article marketing is a wonderful means to an end, so dont fall short of that end through carelessness.
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