Article Marketing Tips: Writing "how To" Headlines

Article Marketing Tips: Writing "how To" Headlines

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When youre writing articles for article marketing, you need to put some serious thought into your title (or headline). Yes, your title is an important part of your article, as it is often the only opportunity you have to grab a readers attention and lure them into reading your entire article.

Your headline should clearly tell what your article is about, and it should be eye catching to a reader who is looking for information on your topic. Remember, your article title is competing with many other article titles on similar topics--take some extra time to brainstorm different headlines and pick the one that you think will stand out in the crowd.

Some of the most popular articles on the web are How To articles. A How To article simply teaches the reader how to do something related to the authors niche.

Writing How To articles is pretty straight forward, but did you know that there are several different types of How To headlines that you can play around with?

Lets go over the major ones:

1 - The headline that conveys a benefit. For example:

How to collect stamps (Benefit: learning to collect stamps)

How to scale a fish (Benefit: knowing how to scale a fish)

How to run a marathon (Benefit: learning how to run a marathon)

These titles are very simple and no frills, but they work. They very clearly state what the article is about and the benefit that the reader will receive from reading the article. I dont think you can go wrong with the classic benefit stating how-to headline.

2 - The double benefit headline. For example:

How To Win Friends and Influence People

How To Declutter Your Office and Organize Your Desk

How To Save Money and Experience True Wealth

If one benefit is good, then two are better, right? Well, sometimes. Look at your topic and see if the double benefit title might be appropriate. Or, come up with a double benefit title, and then write an article to go along with it.

3 - How To [your topic] that [benefit]

Some examples using this title template:

How To Find A Job That Gives 5 Months Vacation A Year

How To Plan A Budget That Will Decrease Your Spending By Half

You might not have thought about this type of title before, but just try coming up with some makeshift topic/benefit titles on your subject matter. You can use the titles to inspire the articles.

4 - Just use How...

Sometimes the to part is not necessary. Try cutting straight to the point with a How headline:

How I got washboard abs while still eating pizza and chocolate


How I improved my productivity by working less

Or try making your title more personal (for the reader) by using you instead of I:

How you can get washboard abs while still eating pizza and chocolate


How you can improve your productivity by working less

What do you think? Will you try these on your next articles?

I bet you never imagined that there were so many different types of How To titles to choose from. I encourage you to experiment with each one of these different headlines--sometimes the title gives you the idea for the article!

About the Author:
For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to
http://www.submityourarticle.com/report
Steve Shaw is an article marketing expert and founder of the popular article distribution service SubmitYOURArticle.com. Start article marketing now:
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Article Originally Published On: http://www.articlesnatch.com


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