Article Marketing Mastermind Notebooks # 2: Intermediate

As an Article Marketer you already understand what a powerful online marketing strategy this can be. You understand why you are writing, you have devised ways to create more and more articles and to continue to stimulate your creativity with intelligent questioning and the 3 step, 3 points of view creative codex as implemented by Leonardo da Vinici.


You have even implemented your very own automated submission process, purchased some automated article submission software, to ensure you get your articles on all the right ezines sites quickly and easily, whilst saving yourself time to write more articles.


So what now? You have a bunch of articles online, all embedded with your links back to your offer and youre done with Article Marketing, right?


Wrong. You need to take this up a level as Article Marketing is about accumulation of articles over time as there are so many people doing this whom have been engaging in this online marketing strategy for such a long time, that you need to build you Article marketing empire quickly with quality.


Consider this: how do you even know if your articles are being read, ranked, published or effective? As an intermediate Article Marketing Mastermind there are some more technical details we need to ensure we get right too. But guess what?, unless you want to go back and re-visit all of the articles you have already posted online, youll have to attend to these technical nuances in your new articles.


You must keep on writing and creating new ideas, not just spinning someone elses work or reworking your own. Let me detail some more methods.


Note-booking

This research and creative thinking methodology is exactly what you think it is and is one of Leonardo da Vinci biggest secrets to his capacity to imagine and create throughout his life.


Essentially it is a mixture of 2 techniques - theme observation and note-booking. Theme observation is the technique whereby you choose a theme for the day and observe everything about that theme. For example if your niche is dog training, your theme for the day may be dog collars.


All day long you would pay specific attention to the size, shape, texture, detailing, buckles and alike of all the dog collars you witnessed.


You would then notebook these right away. That is, write these observations down in a notebook. As you write these observations down your mind re-affirms their importance and starts to explore other ideas about dog collars, their shapes size etc and how this may affect the behavior of the dog, how it may reflect on how the owner cares for the dog, if the collar decoration is uncomfortable for the dog and so on. Write all of these down too!


By the way I am not into the dog training niche so I have no idea if these are relevant thoughts, but I wrote them down in my notebook nonetheless. You can see how this focused observation and then note-booking of these observations creates both a medium for your creativity but also place to expand upon these for later use in your plethora of articles.


Its Good Enough For Leo So Get Started

This seems pretty simple, looking and writing, and easy - and it is. So whether it is the 1st time youve heard it or the 100th, why arent you practicing it? If this technique was good enough for one of the most creative and celebrated minds in history, then I surmise it will do for us all too!


The really powerful outcome of note-booking is over time the amount of really creative thought you can accumulate is tremendous. And whilst this is important for writing your new articles, to get these articles read you must have a great headline.


Technical Stuff

This headline is actually the most important component of Article Marketing. If it is going to be a beneficial online marketing strategy for you, you must grab peoples attention a) so they click and read your article and b) to make sure its is republished so more peoples attention can be captured.


If your are struggling for ideas for attention grabbing headlines, then look to some of the ideas I wrote about in the first article in this series regarding 3 points of view, and of course your notebooks which will be full of creative ideas. Remember all things are interconnected so merge some of these ideas together and see what you get.


Let me explain. I have written an article called The Death Of Article Marketing, not a bad title if I do say so myself, but after I had written it, I discovered not entirely original. YES! Other authors had thought of the same title as me. However if I knew this before publishing it, I may have considered calling it The Resurrection of Article Marketing (please dont use this well all know where it came from!)


See, Resurrection implies life not death, the opposite of my other title. This could either be the same article or I could write about the same topic from a different perspective, and create a new article for posting, publishing, linking and visitors.


The point is without a good title your article will never even be read and therefore, those links never clicked. Its like waiting for a cancelled train!


Resource Box, Bio Box and Link Strategy

As a student of the intermediary, you must be sure the time you are spending creating, observing, writing and submitting has a pay day. That pay day has its one fleeting moment in your Resource Box at the end of your articles.


If you get this wrong and dont provide any incentive for you readers to click your links, then article marketing will not be an effective online marketing strategy so you may as well stop it now.


Keep your bio short and please dont flood it with every second word text anchored, your life story or 10 links to all of your websites. If you provide too many options or go the hard sell here, all that time, effort and creativity will be for naught. Get 2 links max and provide a value incentive for your readers to click the link, to your special page (squeeze) designed to collect their information if they want your offer.


If you have done a good job of writing your article and crafting your resource box, your readers may even want to see what else you have written and refer to your Bio box too.

Click, Click, Click.