Article Marketing For Search Engine Success

Article Marketing For Search Engine Success

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Page rank and SERP can be increased in a variety of ways. Link building campaigns combined with a variety of other marketing techniques are popular. The most popular and most effective white-hat marketing technique is article marketing.

White-hat marketing techniques are simply marketing methods that are approved by search engines. Too many times, people use black-hat marketing methods for quick results but are often disappointed with the long-term results. Black-hat methods include keyword stuffing, hidden text and fake landing pages.

Black-hat methods are most often used by people who are involved in scams or unscrupulous spam related websites. Sites that use black-hat marketing methods are often suspended or banned at some point.

Factors that Impact PR and SERP

High PR and SERP are essential to the success of any web based business. People use keywords or key phrases to search for information on specific items of interest. Whether or not they find your website depends on several factors that impact PR and SERP.

Relevancy of Content to Search Criteria: In order for your website or article to be seen by people using search engines, your keywords or content must match their search criteria. Keywords matching search criteria precisely receive higher PR and SERP than keywords that do not match exactly.

Number and Relevancy of Links: The number of links leading to a website help increase the PR of the site. Google and Yahoo agree that not all links are created equal. Relevant links carry more weight than irrelevant links.

Article Marketing

Article marketing is the one marketing method that meets and exceeds the requirements set forth by search engines. Articles provide information and content for many ezines and websites. Well-written content makes the best use of keywords so search engines can index them properly.

When search engines properly index your content, your keywords are more effective. Effective keyword usage increases PR and SERP with the use of article marketing.

Article Distribution

Publishers have set guidelines that each article must pass before it is published. Experienced article writers are familiar with the guidelines of several publishers and make distribution a breeze. A single distribution service may work with hundreds of publishers for the maximum effect.

The best results are found by submitting your articles to publishers with high PR. Highly ranked publishers have worked hard to achieve and maintain their PR. They put forth the effort to get your articles seen by your target audience.

Article Marketing Creates Relevant Links

One of the primary factors that determine PR and SERP is the number of links back to the author's website. Relevant links are indexed differently than irrelevant links. Using article marketing, all links back to the author's website are relevant because the content in the article is based on content on the website.

Where to Start with Article Marketing

Article marketing is as simple as writing quality content. The author simply needs the ability to create informative articles about the products and services they sell. The overall objective is to pre-sell products and services.

Article marketers do not need to understand web programming languages such as HTML or PHP. Web design and graphics design are not factors of article marketing. Words are the only thing the author must master.

The most important part of each article is the author resource or author biography. This is the magical area where the links and clicks happen. The author needs to be as creative as possible when creating an effective author resource box.

About the Author:
Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world. Learn about articles relationship with search engines here.



Article Originally Published On: http://www.articlesnatch.com


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