Are You Using The neverlost Approach To Internet Marketing?

Ill start this week with a confession I have to admit Im not necessarily all that brilliant at following directions

There, I said it.

This of course is not exactly news to She Who Must who has enjoyed the experience of travelling with me for many years, and taken part in many a mid-journey full and frank exchange of opinion One such episode resulted in left and right being renamed left and the other left Now, I wouldnt call it luck, or anything like that, but somehow things have a habit of coming together, and working out and I approximately end up where I need to be

The cure for such a situation of course for many is the trusty Sat Nav The offer of a nice calm voice providing guidance to a chosen destination, without the need for continual map rotating, or stops to stretch the legs is rather attractive

However, on my recent trip to the Emerald Isle I needed to find my way to a small village in the middle of nowhere and without a Sat Nav I was wondering if Id need to rely on good old fashioned directions Although this may have lead to me speaking to a local boy leaning on a wall giving me directions and saying Well, if I was going there I wouldnt have started from here

Shortly after landing in Ireland, the prospect of a misguided tour of the area actually seemed even greater as I found myself at the Hertz car rental desk being offered guidance in the form of a Sat Nav system I was soon to rechristen Foreverlost (If youve ever used the device in question, youll know its actually called a Neverlost and youll also know, possibly from bitter experience, exactly why I chose to rename it).

Now, Im used to a Sat Nav system directing me based on the destination postcode But no my hotel didnt have anything as new fangled as that just, oddly, a grid reference, (so ideal for all the ramblers armed with Kendal Mint Cake needing to use it then, but hardly brilliant for the regular car user!!)

The next best plan it seemed was to head for the town in question instead (its only small), and then wing it from there but according to my Foreverlost the town didnt exist either

As it turned out, on further interrogation, the town in question did actually exist, but didnt match what I had on my correspondence due to the fact that the locals thought the town name was much better the way they decided to spell it with a few carefully replaced vowels (and to be honest they did have a point) rather than the stuffy, official way used by those fussy types that make maps and road signs and such

Despite all these hitches, Im pleased to announce that I still somehow managed to arrive safe and sound at my hotel though, I will admit, very much in need of refreshment but the Irish are well known for their ability to assist in this department

Anyway, all these shenanigans got me thinking

Wouldnt it be a truly fantastic idea to have a online business Sat Nav that provided calm and clear instruction, so you never needed to take a wrong turning and whenever you accidentally did make a poor choice it would tell you, and either get you to do a quick U-turn or quickly redirect you back on track?

Although you cant buy a widget off the shelf to do just this, you can map out your own destination, and tap in to your inner Sat Nav.

When youve formulated a plan for your online endeavours that suits you stick to it. Unless there is the prospect of oncoming apocalyptic failure, or youve been tinkering away so long what you were doing is now out of date, youre probably better off finishing what you started rather than taking a detour every five minutes and chasing after the next shiny object that comes along.

This way you get to see what works (or doesnt!), and what works fantastically well, and do more of it. If you have lots of half finished things theres no way of telling what worked well

I agree, there may be the potential to make more money by dropping everything and starting again along a path other than the one youve already chosen but progress is tricky if you spend all your time jumping from one idea to another and never, ever getting anything off the ground Although of course theres nothing to stop you adding strings to your bow and creating additional income streams after youve got your first project working successfully