Are These Three Things Costing You Clients?

Are you tired of not having enough clients to work? Or not having the kind of clients that you want to work? Not having a steady stream of clients who will happily pay you top-dollar can be both frustrating and an overwhelming problem to have.

Most of us started our businesses because we want to help people doing that thing we do. When we don't have a steady stream of top dollar clients not only are we not making the income we want, we also are not making the difference we want to make.

When we don't have enough clients to work with, we end up working with anyone that will hire us, or anyone who will 'fog a mirror' which leads to additional frustration because often these are not our ideal clients. When you are working with less than ideal clients then you don't have the desire or energy to find more client because the prospect of working with more people that are a drag is not very appealing.

You can have a steady stream of clients that you love to work with and that love working with you and are willing to pay you top-dollar when you are clear about who you work with, you clearly communicate your message, and your business brand is consistent with the difference you want to make with others.

1. Lack of a Niche: When you are unclear on your niche then your ideal client can't find you. Your niche is simply the tribe of people that you serve and the specific problem you help them solve. When you are unclear on your niche you may be spinning your wheels trying to be everything to everyone which saps your energy. You are missing out on working with the people that you what to wok with. Here's a tip - anyone or everyone is not a niche!

2. Confusing Marketing Message: Creating a clear marketing message that quickly answers the question, 'Who do you work with and what problems do you help them solve.' When you have a clear niche then it is easy to create a succinct marketing message so your ideal client will be able to quickly pick you out of the crowd.

3. No Clear Brand: Your business brand is not just your logo, or website, or business cards. Your brand is what sets you apart, it is what is unique, special, and different about your business. At the core of your brand is what you promise to deliver to your clients - no matter what. It is the core essence of you, your values, and your unique way of doing business. Your logo, website, and other collateral material should all be designed to reflect your core brand promise.

When you have a specific niche, a clear marketing message, and a consistent brand identity then you ideal clients will be able to instantly see that you are the person to solve their specific problem. When they know the results that you will help them achieve and the unique way that you will help them solve their problem then they will gladly pay you top-dollar for the solutions you provide.