Cloaking is an SEO strategy where an optimized web page is created and delivered to search engines for indexing and an entirely different page is created for visitors. Some
search engine optimization companies use this strategy either to gain top rankings in SERPs or protect pages from rival SEO firms to be more competitive. However, is cloaking ethical? Are there any advantages of cloaking?
Advantages of Cloaking (as Perceived by Some SEO Companies):
It can be used to protect pages from rival companies:
The main reason why SEO firms use cloaking is to hide HTML code from rival competitors. When a site achieves top positions in search engines, the site would probably be analyzed by its competitors for keyword frequency, placement and word count. Cloaking helps keep away these key optimization strategies from them.
Cloaking is seen as a strategy to score top rankings in search engines:
Some users create web pages for individual search engine spiders to score top positions in many search engines. This strategy is adopted because each search engine uses different algorithms to rank web sites, thus making it difficult for a single web page to perform well in all search engines.
Cloaked web pages allow optimal indexing:
Some SEO experts are of the opinion that a cloaked web page allows the best search engine indexing because it only includes keyword-rich text without any design. A visually appealing site may pose difficulty for search engines to index.
Is Cloaking Good for Your Site?
Although some experts perceive cloaking as a clever strategy, most search engines do not approve cloaking as it encourages spam techniques. If all sites use this strategy, then this will render the algorithms of search engines useless. The simplest way is to have a good SEO website.
An
SEO company in India follows ethical ways to optimize sites. It uses simple strategies including using a search engine friendly design and content, building one-way links and optimizing content with keywords and proper keyword placement.
