Apple's Publish Of Tv Does Not Pose A Threat To Sony

In the eyes of Sony's executives, perhaps Apple is just a peer, not even an opponent. But in the first half of 2011, Sony's executives can be described as painful. The "311" earthquake, the frequently encountered network hacker attacks, and then the present Europe and America downturn are all difficulties. In Sony's 60-year history, we encountered many challenges. Each time Sony rode out the storm through innovation. I believe that the current difficulties will inspire Sony strong ability to innovate.

The good news is that Sony's business has embarked on the fast lane of healthy development in China. Sony TV's main business in China this year will continue to achieve profitability.

The earthquake in Japan in the March of this year adversely affected the supply of Sony products. This year the sales in the second quarter are worse than expected. But in the third quarter the sales have been completely restored to normal and the sales reached expectations.

Specific to the television business, affected by the earthquake and the sluggish market demand, generally declined. The insufficient supply of core components has resulted in that the digital imaging business and semiconductor business market is being adversely affected. Sony's headquarters always make the Chinese market as a top priority to consider. Since the late May it gradually restored the supply of the various aspects. At current, the business development has been gradually restored to the desired level.

As for the TV business, whether it is this year or the next year, I believe it is a sad period of time for the major TV makers. Due to the supply shortage and the intensified competition, the European and American market was depressed. All the big vendors are affected. Of course, the emerging market grows still very fast.

Technically, the TV market also has some new highlights, such as smart TV, Internet television. Sony has their own plan and pace in Internet TV, smart TV and 3D television. But we insist that the core value of television is still the high-quality picture. Sony will still focus on this factor of TV picture quality and start design and development.

China's TV market competition can be said the world's most intense. From 2009 to 2011, Sony's television business in China is profitable. To profit in this environment, our operational ability gets the recognition from the headquarters in. It also led directly to Sony's decision to continue to increase investment in China.