In the old time, for the advertisement, many people use an easy way to fascinate the surroundings with antique posters around the streets and on the bus stop to keep people aware with the events or from some awaking news. In antique posters, black and white lifeless two-tone broadsides, which were commonly, hanged on the poles and shopkeepers walls with relevant stuff of the town, becoming a thing of the past, and some times a silent message for the wise people.
Artists, sketch makers, all have word for this purpose but after this technique, colors were introduced as a modification in this field of advertisement. It was the way, like choosing color Television over black-and-white. People in the field of poster making and designing, implement color lithography after its birth in Paris in 1869 and started using the new technique over the old means of
antique posters. Galleries dedicated utterly selling posters colored and black and white, introduced all over the city. After its great success, people around the world especially, the countries associated with film industry.
Beyond an advertising standard, posters appeared as an art form and many drawing lover. Its important to remember that posters were initially produced for aware people with graphics and texts, not to be saved as reminder as an antique decorating piece, but to be posted on the relevant area of the town for advertisement of products.
It is true that the antique posters were the step toward the success of colored poster of today, mostly hanged on a book store or at a public cinema. These characteristic are pretty obvious with a magnifying glass, if we open the past thoroughly. Condition also plays a big part in value of posters. The difference can be hundreds opposed to thousands of dollars regarding these promotional contributions. This is especially true for posters that regularly show up at public sale. A collector knows he can wait, and eventually one in better condition. People often specialize and make their own galleries. Battle posters stimulate certain reflective patriotism for some and are trendy to show the picture as an evidence of the history.
