Anchor Text Is The Seo Weapon

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When you are considering a link building plan, do you consider what anchor texts you are going to use and the frequency in which you are going to use certain anchor text? You see anchor text if used correctly can be a powerful technique in your SEO arsenal, sites that distribute anchor text appropriately rank higher and of course benefit from more traffic.

So what is meant by using your anchor text correctly? Well for starters a lot of webmasters still decide to anchor their links with click here or read more, this is a terrible habit and will do nothing for your current Google rankings. On the other hand some webmasters anchor their text with the exact keyword and then never use the keyword on the page or barely use it. Google sees this as manipulation and you may find yourself with a penalty or at least some of the links being devalued.

Right so how do we go about this effectively. Well the first step is to decide on your keywords and then implement solid on page SEO making sure your keywords are prominent in the relevant parts of the page. The next step is to create a list of keyword variations around your main keyword, try to think of around ten variations.

Now research has shown that top ranking sites have around thirty three percent of their links anchored with the exact keyword they are targeting, others tend to be variations which can even include your company or business name, as long as they are broadly related to your main keyword target. So you have your keyword in place, how are you going to anchor your text? Well you need to choose link building methods that allow you to choose the anchor text. There are many methods available but some of the best are article marketing, blog carnivals and directory submissions.

If you are now thinking there is an issue as these pages will carry little if any page rank dont worry. A link may carry little link juice but that does not mean it cannot pass on anchor text value and relevance, after all this is what Google want to see. Think about logically, Google want natural editorial links, editorial link are rarely given from the homepage of a site and more likely to be found on a deep page with little page rank, these link actually look more natural and will serve your search engine optimisation efforts well in the long run.

About the Author:
If you would like to learn google seo - search engine optimisation please visit us at seo wizz leeds



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