Analysis Of Printer Market

Now information technology is booming. Printers, especially laser printers have become the "appliances" of corporate office and home users However, the incredible thing is that the laser printer brands we see everyday including HP, Canon, Fuji Xerox are all international brands. Even some of the familiar domestic printers are in fact just OEM products. Printers that are really made by our own core technology are always hard to find.

With the popularity of applications of the laser printer in Chinese market, the drawbacks of monopoly of foreign manufacturers have become increasingly prominent. "Supplies capacity is too small and the post costs of supplies are high." Users' similar comments on the website forum can be seen everywhere. Reporters also found in the market visit that the cost of purchase supplies make many users headache. Fees of two or three sets of supplies would be sufficient to buy a printer. The market is flooded with a large number of counterfeit supplies. The high consumer cost of supplies has become the focus.

Many users also found the service policy which is not too concerned about when buying printers also has large risks. Low-end machine manufacturers in the market are committed to repair only one year, with additional restrictions on the maximum monthly print volume. This industry's unwritten rules have caused tremendous psychological burden to the user. In addition, when some companies and government departments choose printers they should pay attention to information security issues. Once a printer was run in default mode and it may be used by non-local users to use remote tools to access the local host directory system, causing security vulnerability.

We can see that the high use cost, low monthly volume duty cycle, the short warranty time and information security vulnerabilities and other issues have become the most criticized several "crimes" in the laser printer market.

In consistent with the rapidly changing information process, China's market structure of printer industry has been static for 30 years. Patents and technology are two impeding gaps of the R & D of the laser printer. Laser printer technology has been developed for many years. Each printer contains hundreds of thousands of patents. Foreign manufacturers depend on them to protect their own products.

Therefore, if some basic principles of the patent do not have a breakthrough, outsiders are difficult to create their own printers. In terms of technology, laser printers are also involved in many areas, including laser imaging technology, integrated circuits, fine chemicals and precision machinery manufacturing, and other core technologies. Chips, software, control are important and difficult parts of research and development, which require a lot of manpower, funds for support, repeated experiments and long time of waiting.