As a rapid growing light industry product in China, the stationery industry is playing an increasingly important role in international market. According to statistics, now there are nearly 5000 professional stationery manufacturers in China, 3000 enterprises specialize in producing office stationery, and 10% of them achieve 10 million Yuan annual sales. The traditional office and related stationery is still the key of Chinese stationery development, the reason is that the domestic economy is still relatively low, the labor force is cheap and the competitiveness is weak, so the traditional stationery still has a huge consumer market, which also is traditional office stationery's survival of soil. With the development of economy and the investment expansion on education and fitness aspects, people's demands for stationery and office supplies are increasing; therefore it has created a potential market of cultural goods. In future, Chinese cultural products market will continue to show rapid growth momentum. There is no doubt that the prospect of this industry is very attractive.
1. Multifunction. Pen, stationery box, measuring tools, notebooks and other stationery not only have various styles and functions, they also be designed as toys or gifts by manufacturers according to child's nature. Just as stationery box, the styles are more than 30. In addition, scented eraser, beautiful packaged watercolor brush, notebook printed with cartoons such as Mashimaro are also dazzling. As this multi-function stationery has toy's function, new form and cheap price, so they are popular amongst the students. Craft designers expand their imagination wings and give all kinds of
office products for an ordinary product. Not only small pencil sharpeners, as well as pen bags with various fabrics, patterns and shapes, erasers with fruit flavor and unique style, crystal clear plastic folders and so on, traditional cultural items have disappeared without a trace, new and attractive artworks replace them. Except the fabric is updated constantly, electronic watch, compass also have been increased on the exterior of bags, vacuum massage is added on the back of bags, and small pockets also be added on both sides of bags, which can place drinking cup.
2. High-end. As for a bag, except fine work and elegant decoration, large and small pockets are also designed for
office products and rackets, the functions are full from back massage to back posture correction. Pencil sharpeners have evolved into pencil devices, which like many fine arts and crafts. Even the little eraser has also been given a wealth of shapes, brighter colors and a pleasant aroma. In the stationery counter, the high price of certain products is frightening, but even so, high-end
GPS Antenna sales are still hot. Especially just before the school open, the sales of school bags, pencil case and a variety of pens is the best, most students love to buy famous brand bags and high-end products, they think the quality of these
office products have a guarantee and long service life. Now the design and workmanship of mid-priced
kitchen utensil product is also very good, and looks very pretty, furthermore, from the actual sales situation of pen, pencil-bag and other stationery, mid-range products also account for a considerable part. However, very few people are interested in the
pet products low-grade stationery with simple style and low price because of their poor quality.
3. Simplicity and practicality. The overall trend of stationery design should be developed toward simplicity and practicality. For example, the substitute of stationery box--pen bag, it is favored with its
women garments design, easy to use and easy to take. Again, such as some loose-leaf
office products, students can buy loose leaf and assemble it by themselves; it is very convenient and naturally very popular. In addition, the stationery production still have to work hard on quality, manufacturers should build their own brand image, even the product price of some brands is a little higher, consumers will still think it is worth the money just because its quality is excellent. As some hardcover notebooks, the paper quality is white and thick, printed well and it has obvious advantages when compared with old notebooks; another example is neutral
pet products, its writing is smooth, the quality of its lead is very good and it will not leak, so it has more markets than common ball pen.
When dividing the stationery industry into the initial stage, the competition stage and the mature stage, then at present, it has entered the later competition stage, in other words, it is gradually entering an era of brand recognition. The competitive mode of stationery industry will transform from single price competition to technology, management and other multi-directional brand competition. When facing a wide variety of stationery, consumers' choices are becoming more and more, the influx of foreign competitors will continue to increase the whole market competitive pressures, and the future competition will also be more brutal. Therefore, domestic stationery industry should seize opportunities, meet challenges, and take the initiative to close the international market and implement China stationery's brand breakthrough through various efforts.
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