Amazon Will Release A Tablet Pc On Wednesday

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Amazon on Friday issued an invitation to the media and said on Wednesday in New York it will hold a news conference. It is expected to launch a Tablet PC to challenge the dominance of Apple's iPad.

Amazon declined to give details, but analysts widely expect the world's largest Internet retailer will launch a long-awaited tablet computer, expand the field of mobile commerce and sell more digital goods and services.

Amazon's Tablet PC has been speculated as Apple iPad's strong competitor. iPad has sold 29 million units since it was listed in 2010.

The analyst said: "The real question is, it is likely to benefit consumers, but would it be beneficial to shareholders?" He speculated that Amazon's Tablet PC will be priced lower than competitors, thus the role of promoting profit margins is not large. In view of the style of the Amazon, the pricing can be very aggressive.

One analyst said after Amazon launched Kindle e-reader, it quickly occupied the market by its low price. The company may keep prices low in the Tablet PC market to attract users and sell other content and services. The analyst said: "This is a marketing tool to make relationship with the consumers and sell cloud computing services."

Although Amazon is tight-lipped about the issue on the development of tablet PCs, but the it is disclosed that Amazon's Tablet PC will also be named as Kindle and will be equipped with 7-inch full-color touch screen and powered by Google's Android operating system. It is priced at just $ 250, far below the starter edition of iPad.

The research report of last month said that Amazon Tablet PC will change the market structure. He expects the sales of the device in the first year will reach 3 million units. As the Kindle has been sought after by the outsiders, combined with Amazon also sells movies and music services, the company's Tablet PC is likely to pose a major threat to Apple. The analyst said the device will threaten the largest U.S. bookstore chain Barnes & Noble's NookColor, which is a product with Tablet PC functionality listed in the last year.

A number of technology companies including RIM and Samsung have already launched the tablet PC, but all the sales were not good. Hewlett-Packard recently also gave up the Tablet PC program. Amazon's stock price on Friday rose 0.2 percent to $ 223.61. The stock touched an intraday low to $ 219.06. But its stock rebounded since the subsequent exposure of the invitation.


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