All Good Things Come To Those Who Wait

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Has this happened to you?
You get everything ready. All your materials organized and lined up. Youre so excited. You create this awesome pitch, send it out, youre clear youre going to be a star and then nothing crickets chirping. You check your email vigilantly and still nothing. The next day, the same thing no response. And next week, still nothing. What gives? And then you make a fundamental mistake. You decide you cant do PR.
Look, even fully baked pros hear those crickets chirping sometimes. Its just a fact of life in the wacky world of PR. But they dont give up. (Remember that 80s song by Peter Gabriel and Kate Bush? Dont Give Up could be your new theme song). Sometimes all it takes is another pitch. Shake things up a bit by trying a variety of different things and youll stumble upon the right message that resonates with the media. But dont quit. Be patient, grasshopper. You must persevere. Just like with anything you do, practice and hard work are the keys to the kingdom.
If youre determined and committed, youre bound for success. Look at the figure skater Evan Lysacek winning the gold medal in this past Winter Olympics. He had been constantly criticized for being too athletic and lacking a degree of artistry that gold medal winners have to have. But that didnt stop him. Evans coach says hes the hardest worker hes ever coached. All that hard work paid off. All that patience and perseverance led to success for him and itll do the same for you. Whats the saying? It takes 10 years of preparation to be an overnight success. So if you really want to make a difference, PR has to be a component to your business. But I hate to break it to you; it might take some time. But if you want to be a household name, master the skills necessary, be patient and persevere through all the obstacles that might come your way.

About the Author:
L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media connection service for journalists, experts, and publicists. Sign up now for free publicity advice including a free online marketing course. Gerber's business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. Contact L. Drew Gerber at: AskDrew@PublicityResults.com or call him at 828-749-3548.



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