All Eyes On Microsoft Bing Search Engine Launch

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Bing, Microsoft new search engine and decision engine, appears to be gaining traction in the search world. Up until now, Google has been the undisputed king of search.

According to Hitwise, one of the leading Internet data intelligence gathering services, Google's June share of the search marketplace was 74% and that market share has remained just about the same for a very long time until now. Bing seems to have made at least a slight scratch in Google's dominance. Bing increased Microsoft's share of the U.S. search market by one percent in June, according to Web analytics firm StatCounter. In fact on June 5th, StatCounter announced that:

Our analysis finds that in the U.S., Bing leapfrogged Yahoo to take second place on 16.28%. Yahoo! has 10.22%. Google still commands the US search engine market with 71.47%.

Globally Bing at 5.62% has taken a narrow lead over Yahoo! (5.13%). Google worldwide retains 87.62% of the market.

Reporting since then has shown that Bing slipped back to third place after the initial leap but by most accounts, Bing is expected to show steady gains and make some inroads against the top two search engines, Google and Yahoo.

What is the big deal?

Microsoft has been relentlessly promoting Bing as its new decision engine, claiming that instead of simply returning a load of random results, Bing organizes the results in meaningful ways, placing search results into meaningful categories, giving you options to go directly to sub domains within a website and adding alternate searches on the same page.

The question is whether Bing's impact is going to shake up the search engine field enough to create changes at Google or if the current popularity is more the result of the marketing campaign than the effect of a substantively better service.

Google's Response

The New York Post reported that Google is interested enough in Bing's approach that it has assembled a small team of top engineers to study the new algorithms. This team will be led by Google's co-founder Sergey Brin, giving the team and the task a noticeably high level of importance.

What does Bing's presence mean to the online retailer?

Generally speaking, anything that increases searches is a good thing. You might want to run some searches on Bing and see how you do, compared to Google and Yahoo. Since Bing's initial areas of decision making interest are shopping, travel, health and local search, you may find more traffic but also more competition if Bing really does a very good job of creating comparisons for shoppers.

The upside of the competition is that when someone clicks onto your site, they are probably more likely to buy, so you may have a slightly higher conversion rate. However, any discussion about Bing's impact needs to be tempered with the realization that Bing still stands at less than 10% of the search engine marketplace so there is plenty of time to wait and watch what happens.


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Source wholesale , dropshippers, drop shipping & dropship suppliers. Browse UK wholesale by country: Wholesale Italy, USA Wholesale & American Wholesalers, Wholesale France wholesalers.



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