If the trend of re-transmission of this crisis continues, will also be bound to further aggravate the economic turmoil in emerging market countries, I just can not stay out of China, the scenery is fine? Fourth, bank loans, in theory, in the past was mainly due to tight money market liquidity surplus caused by an overheated economy, and now, under the impact of the financial tsunami, the economy suddenly cooling operations, liquidity crunch, the central bank to take positive monetary policy is to increase financial security for SME development and reduce the threshold for small business loans and burden are in line with the current situation of the wise, but that does not absolutely mean that candy business bank loan financing will become easy easy.
However, according to National Bureau of Statistics has just released by the national economic indicators show that the first three quarters GDP9.9%, in the third quarter were down
small business finance GDP9.0% increase in the single digits, or aroused the vigilance of all walks of life. Indeed, so far, China has not because of this global financial crisis is greatly compromised. It should be noted that, though,
small business bookkeeping this is spreading in the financial tsunami, will be in U.S. By the U.S. sub-prime crisis affects the global financial tsunami has engulfed the country's financial system to those caused tremendous damage to the Wall Street financial giant Bear Stearns, Merrill Lynch, Lehman Brothers, AIG and so suffered a severe blow, in which the United States Lin and Lehman Brothers almost overnight, or be acquired or be forced to file for bankruptcy protection.
Fifth, I would like to suggest that people who have potential and strength, have their own unique competitive advantage in small and medium sized candy business, the best way to use the market to solve their financing problems of the tsunami crisis in the financial markets, we do traditional market, On the one hand be able to stand firmer in a crisis, went even further, on the other, but also for the financial tsunami and the economic crisis, the rapid development of business accumulating strength, I will be in this form of financing is defined as "channels of financing." All along, candy candy enterprises, especially small and medium enterprises survive, rely on traditional channels of distribution agent model, but in fact, the current market, the nature of the ecological changes that have taken place, the traditional model of distribution of agents is constantly being joined, Direct chain operation model such as subversion, and more online shopping, direct marketing and other emerging e-commerce and the rise of direct marketing model. One possible approach is to concentrate its resources in product development to form its own characteristics, it is best to create a new industry segments candy category, and foster and create a finished product class brand; in marketing and sales promotion of the system architecture, the outside the brain can integrate the best resources to help build out their own marketable channel model, for example, in the channel level, and vigorously promote the franchising business model, integrating a number of channel resources and their formation of a strategic partnership to absorb the maximum extent possible to join providers, their representative, piled sand into the tower.
Credit: Konrad NeuwirthCandy companies not only in the 34 below market intensive farming up their traditional channels, but also to seize the opportunity to better the new market structure under the support of eco-business channel for the future development of the emerging model for the 12 competition in the market laid out their own channel access, but also for the future market as a whole a good basis for consolidating the upgrade. Needs to be emphasized is that I think that this crisis will not fully transfer to China and caused the collapse of China's economic fundamentals, the short term, this global financial tsunami, major impact on China also in the trade. "Chinese Candy": At present, the domestic confectionery industry, mostly small and medium enterprises, this event for the candy business financing channels, the impact is mainly manifested specifically in those areas? Although, China's stock market now is a bad, low broad market continues to shock, but because of China's capital market is relatively a form of semi-closed operation, which in a short time by the impact of international financial markets is also a relatively controllable range.
