Ajisen Ramen Has Made A Disguised Displacement In Its Propaganda

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Recently some media exposed that the Ajisen Ramen may serve the noodles with broth less rich in nutrition than it has been claimed. It is reported that broth of the noodles may not be boiled out from the real bones but from the mixture of some materials instead. As for a long time the Ajisen Ramen has attracted the customers with the nutritious noodles and many customers would pay for the higher price than in other restaurants, thus such report has stirred irritation as well as panic among customers. The spokesman of the Ajisen Ramen later replied to the doubt, citing an evaluation report issued by China Agricultural University. The company claimed that in the report it had been indicated clearly that the calcium content in the bone soup is four times as that in milk.
As to the claim from the Ajisen Ramen Company, experts from China Agricultural University said that the fact that samples sent to be evaluated are of high calcium does not mean that all the broths sold are of the same quality. Meanwhile, the company has changed the concept of the calcium content. High calcium, if not has not been produced by boiling the bones, does not necessarily mean that the broths are rich in nutrition. The sources of the calcium should be taken into consideration. Definitely, the company has exaggerated the concept of calcium content in the propaganda.
Qiu Baochang, head of the lawyer group of China Consumers' Association, said the Ajisen Ramen had been suspected of coming untrue propaganda and the consumers right to know had been violated. There are surely sharp differences between the broths being boiled and being mixed and the costs involved in these two methods differ greatly. The company should explain the ingredients of the broths an din which method were the broths produced. Meanwhile, they should offer proofs to show whether the noodles served are safe or not. In short, the company itself does not have the rights to justify the quality of the noodles sold. Qiu Baochang suggested that law enforcement authorities should investigate into the issue and tell the customers the truth.



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