Affluent Page Features A Worldly Affair

Affluent Page Features A Worldly Affair

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There are dinner jackets and then there are dinner jackets Brioni certainly describes the latter, and while these suits may not come with James Bonds body, theyre sure to suggest his debonair charm. From 1995-99, the company designed the jet-setting spys bespoke wardrobe and introduced the public to the beauty of sartorial rene-ment, but their bespoke craftsmanship and attention to detail have been present since their beginning.

Indisputably one of the top fashion houses for mens bespoke garments, Brioni has always catered to the individual. The brands master tailors, trained by its own Scuola Sartori Nazareno Fonticoli, under-stand the lines of a mans body. The school, created in 1985, continues the legacy of Brionis co-founder Nazareno Fonticoli, expanding on his vision from the tailors own hometown of Penne, Italy. Abandoning the superuous accents of 1950s and 1960s fashion, Fonticoli streamlined glamour. Following the same approach to menswear, the program, his namesake, ensures a continuity of Brionis signature style. After years of research and practice, each tailor learns to recognize the effect of a clients posture, and whether its a certain swagger or lean of the shoulder, every suit is sure to accommodate its owner. Carefully measured, a Brioni jacket ts as a second skin.

Meticulous, the Brioni tailor makes certain that every stage of construction undergoes strict regula-tion with the help of the company at-large. While the fashion house offers the intimacy of a personal tailor, it assures the experience of a much larger organization. As Todd Barrato, COO of Brioni USA, explains, the brand values style over fashion, quality before compromise. We invest a lot of time into exclusive fabric research and development. As we work internally with our own Brioni factories, we can control every aspect of design and quality to ensure that each Brioni product has a consistent look, feel, and expression.

Concerned with the utility of their designs, the employees of Brioni thoughtfully compose each piece, so that there are many elements in the collection that are season-less; such as waterproof silk outerwear, feather weight cashmere knits, unconstructed blazers, and elegant suiting in the nest super 180s and 200s wool. In line with such expectations, fabrics are tested for elasticity before being used in any garment, and such statistics are then applied to insure the t of less supple material, such as silk, mohair, and linen. In its creation, a single garment will go through 220 distinct steps to meet the fashion houses standard of perfection, one which Barrato assures has always been a source of pride for those who create and those who wear Brioni.

It should come as no surprise that Ian Flemings Hollywood hero would come to Brioni for his personal tting. Perpetually 40, James Bond has been the long-time symbol of elite style. As with all their customers, the tailors at Brioni designed for Bond a classic wardrobe, both discreet and elegant. Perhaps best described by Barrato, each Brioni tailor works with the understanding that good taste, exquisite quality, and elegance never go out of fashion. This creed is then espoused with the irreplace-able rapport between tailor and client. As a result, after 22 hours of work with 5,000 to 7,000 hand-done stitches, each suit promises to be one of a kind, from fabric and patterns especially woven for Brioni, to the particulars of the design.

An exclusive service, Brionis bespoke tailoring sets the standard for mens eveningwear and redenes the nature of simple sportswear. Fully aware that the Brioni customer is a global traveler, Barrato assures that the companys worldwide expansion intends to serve him/her in every corner of the world. And with distribution in several points throughout Asia and Europe, including openings in Shanghai, Tokyo, and St. Petersburg, the fashion house is well on its way to achieving such an ambitious goal.

Aware of the precedent set by its past collections and assertiveness of its style, Brioni translates [its own] history into a modern collection. The brands confidence is well-founded; few combine wool and silk with such sophistication. Theirs is a tradition of strong lines and tactful design, work that provides a cinematic grace to the worldly man.

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Information about bespoke menswear from Brioni can be found at affluent page.



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