Adwords Management Tips

Adwords Management Tips

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You Are Touching Two Groups Of People

It seems like the following advice is only for real estate people, but the idea applies in a lot of places. There are two kinds of people looking for your business:

1.People who are residents of your region - city, or state - that enter a search term like "real estate", "dentist", "churches", or "restaurant" and count on the results being for the vicinity where he resides. You will be there when he searches.

2.A person may not be in your area at all (or else Google's system can't tell where he is), but is still asking for your area's services. He goes to Google and types in "movers in Palo Alto," "Palo Alto real estate," or "hotels Palo Alto," hoping to get Palo-Alto-only results. He may be traveling on holiday; he may be planning a move; he may be an investor.

Truth be told he could reside in Palo Alto, however he might at the moment be in Los Angeles, Chicago, Edmonton, Perth, or Saigon, but he is still looking on Google for you and he pin points Palo Alto by name.

One way or the other when he comes calling, you are there, ready to answer.

Reach The First Person

You can initiate two different AdWords campaigns, because you are targeting these two sets of people. You can do that by selecting regional targeting when you first set up your campaign.

Then you will select your country, state/province, city, or group of cities.

Reaching The Second Person

If you were advertising for real estate in California, you'd set up a nationwide campaign, possibly even an international campaign, but with local terms like "Visalia real estate" and "Yorba Linda real estate." After all, there are likely to be people from all over the country, and maybe even outside the country, who are doing searches on these terms.

So you'd grab a map or a listing of cities from a web site and create a keyword set like this:

California real estate

So Cal real estate

Los Angeles real estate

Modesto real estate

Auburn real estate

Buy a home in Eureka

Purchase homes in Mammoth Lakes

Buy a home in Palm Springs

Buy homes Sausalito

To do this the best way, you would combine a large list of general keywords (the same ones you used on the regionally targeted campaign) with a large list of cities and towns, and then use a spreadsheet to mix and match them together.

Using this method you will get a very long keyword list: however 95 percent of them won't get any searches and the remaining 5 percent will likely only get a few. Since it doesn't cost anything to bid on these keywords your risk level is low. When you do get clicks, the bid price is a low 5 or 10 cents. This is not heavy traffic, but you do get a great price on what you do get. Keep buying the general keywords in you regional campaign, but by putting localized keywords in your national campaign you can get some generally inexpensive clicks.

Your real estate Google account would be arranged like this:

Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes

Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California

Now you have both bases covered, and you'll be getting as much traffic as possible for your local market. The key is that you're not leaving out people in other geographic locations who are seriously looking for what you offer.

You can also use your business's address or latitude and longitude, and target all searches within a radius that you select. Google even gives you the advanced option of choosing your own customized set of coordinates that you want to target.

Increase Your Ad Talents In A Localized Test Campaign Before Hitting The Nationals

A well-proven practice to use on advertisements is to test the idea in a smaller area before launching it to a larger campaign. With pay-per-click and daily budget limits and being able to turn your campaign on and off as you please, it may seem that the risks for a broad launch are minimal but there is still value in giving your campaign a test run in a smaller geographic area first.

For instance, if you sell investment tips, you could start with just aiming for the investors in New York State. What is the advantage? You don't have to sweat about your daily budget so much. If your advertising budget is small you can use this smaller market for a week or two or even a month, if it isn't profitable then you don't need to worry, tweak the process until it is more profitable then go national.

At that time you can go forward with confidence because you have tested your method and you know that every dollar you spend is going to be returned to you in multiples. A bonus for you that have stiff competition; this is a great way to conceal what you are doing till it is perfected.

About the Author:
Kirt Christensen, an 11 year veteran of adwords management , will be your guide and show you precise results of all the adwords management tricks he tests and uses each month. http://www.netbreakthroughs.com
You can get a unique content version of this article.



Article Originally Published On: http://www.articlesnatch.com


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