Advertising And The Responsible Network Marketer

One of the questions I am often asked is, How can a Network Marketer advertise their business opportunity?

My first response is to explain the advantages and disadvantages of advertising a business opportunity directly.

My personal choice is not to advertise my primary network marketing opportunity directly. The competition involved in advertising an individual business opportunity is fierce. I would rather advertise something that does not have any competition at all, that is Kevin McNabb.

When I do offer some recommendations on where a network marketer could advertise, I seem to predominantly run into the following myth:

All advertising costs money.

Well, I beg to differ. If one was to fully investigate the advertising methods that are available to us, it would seem to me that the majority of them are free.

Below you will find a list of advertising methods broken into categories such as; FREE, Small Monetary Monthly Investment and Large Monthly Investment.

This is by no means an exhaustive list, but it should offer some affordable options.

Free Advertising Methods

Forum Marketing
Online Classified Ads
Article Marketing
Press Releases
Video Marketing
Traffic Surfing
Signature Marketing
Blogging
Social Media
Craigslist
Warm Market
SEO

Small Monthly Monetary Investment (under $50.00)

Ezine Marketing
Banner Advertising
COOP Advertising
Newspaper Classified Ads
Email Marketing

Large Monthly Investment ($100.00 plus)

Pay-Per-Click Advertising

Each one of these methods is subject to written and unwritten rules of involvement.

It would be my recommendation that you choose two or three methods to start and really become an expert at using those methods. Discover the intricacies of these methods and use them to add value to others.

Example: Forum Marketing

This method is a very effective strategy if used correctly. However, it can be a complete waste of time if one chooses not to learn the intricacies of this method.

Most people will join a forum and attempt to sell either their business opportunity or a product or service within their forum post.

This is a mistake and should be avoided at all costs.

Instead, one should enter a forum community with the mindset of adding value to others and helping as many people as possible through their individual forum posts.

Each forum community allows you to add a signature at the bottom of each post. This is the only area that is acceptable to show your offer to others. How you choose to do this is what will differentiate yourself within the forum community.

I recommend that you choose your methods based on the following:

1.Budget
2.Short, medium and long-term objectives.

It does not make any cents to choose to use pay-per-click advertising if you are unfamiliar with how it works. It would be one of the fasts ways of going broke.

I like to choose my methods based on how I expect the generation of traffic to perform.

So, if I wanted a method that was a long-term approach, I would choose Article Marketing and blogging. If I was looking for an intermediate performing method of advertising, I would choose Video Marketing and Ezine Advertising. Of course, if I was looking for an immediate response to my advertising, I would choose pay-per-click advertising.

Choose your advertising methods wisely and become as close as possible to being an expert in that area before taking on more complex advertising methods.

Above all else, have fun and enjoy the journey.