Advanced Marketing Solutions Seo Glossary

Advanced Marketing Solutions Seo Glossary

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Advanced Marketing Solutions SEO Glossary

Advanced Marketing Solutions is pleased to bring you this SEO Glossary to assist you with all your SEO need and questions.

Algorithm

An algorithm is a programming system that determines how a search engine indexes content and displays the results to its users.

Back links

Back links are inbound links pointing to a web page.

Crawler

see "spider"

Google Analytics

Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.

Hits

Hits are a download of a file from a web server. Hits are not the same thing as web page visits. Graphics themselves on a page constitute hits. So if a person accesses a web page with 10 graphics it will register as 11 hits 1 for the web page and 10 for the graphics.

Hyperlinks

see "links"

Inbound links (IBL)

Inbound links are ones that point to your website from other sites. They are an important asset and will improve your sites PageRank (PR).

Internal Links

An internal link is one that points to another page within the same website. They are used to assist visitors navigate to pages within a site.

Search engines use these links to crawl pages within the website. The way these internal links are structured will impact the way a search engines spider and index pages.

Key phrase (or keyword phrase)

A key phrase is a search phrase made up of keywords.

Keyword

A keyword is a word that a search engine user might use to find relevant web page(s).

Keyword density

Keyword density is the number of times a particular keyword appears on a web page. The more times a given word appears on your web page (within reason) the more weight that word is given by a search engine when that word matches a search term.



Link building

Link building involves requesting links and reciprocal links from other sites for the purpose of increasing your popularity and and/or your PageRank. Considerations for link building can include directory submissions and press release syndication.

Links

Links are text or graphics that direct internet users to another site.

Outbound links

Outbound links are ones that direct users to another website.

PageRank (PR)

Google uses a weighted form of looking at link popularity which is called PageRank. It is important to note that not all links are equal in value. Ones from a popular site with a high PageRank are better than those from smaller, less important, ones.

PageRank scores range from 0 to 10, with 10 being the highest.

Reciprocal linking

Reciprocal linking is the practice of trading links between websites. (I will give you a link to your site if you give me one).

Robot

see "spider"


Search engine

Search engines are websites that offer its visitors the ability to search the content of web pages on the Internet. Search engines periodically crawl the individual pages of a website, therefore the use of relevant keywords and phrases is critical.

Search engine marketing (SEM)

Search engine marketing involves the strategies and tactics used to increase the amount and quality of leads generated by the search engines.

Search engine optimization (SEO)

Search engine optimization involves the strategies and tactics used to influence the ranking of web pages in search engines.

Search Engine Results Page (SERP)

A search engine results page is a page of search results delivered by a search engine.

SEM

SEM is the acronym for Search Engine Marketing

SEO

SEO is the acronym for "search engine optimization" and/or "search engine optimizer."

SERP

SERP is the acronym for Search Engine Results Page.

Spider

A spider is also known as a bot, robot, or crawler. A spider is a program used by a search engine to explore websites and to download and store HTML content from websites in a database (its index).

Spiders are used mainly to create a copy of visited pages for later processing by a search engine. The search engine will then index those downloaded pages to provide fast searches for users.

URL

The term URL is used interchangeably with web address. It is an acronym which stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, etc.

Visibility

A websites visibility refers to how well-placed it is in the search engines for relevant keyword searches.

Web Crawler

A web crawler, also known as a 'web robot' or 'web spider', it is a program or automated script which browses the World Wide Web in a methodical, automated manner.

Remember that Advanced Marketing Solutions [http://www.valuedreputation.com/] is here for all your SEO and SEM needs, digital advocacy, reputation management, social media marketing , link building and more needs. Advanced Marketing Solutions along with Valued ReputationSEO and SEM [http://wynnswoods.com/default.htm] services, our partner is also here to answer questions at any time.

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Advanced Marketing Solutions SEO Glossary



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