Adapt Your Business To Attract All The Brides You Need!

Usually, when we first experience change in business or in life, our
first instinct is fear or panic. Right now, a lot of businesses are
experiencing the shift in our economy and it can be frightening if you
arent adapting to it and figuring out where and how to tweak your
marketing approach. Plus, in times like were experiencing now, we often
shrink or shy away from risks that we would have easily taken not so long
ago in our business. But, this is not what successful businesses do to
continue to be at the top of your game and emerge as a leader in the
wedding industry.
Look for the opportunities present to you right now instead of the
obstacles. Look for creative and fresh ways to get your business and your
name out there in front of brides right now. You simply cannot think and
act the same way we did in our businesses a few years ago and expect
new, exciting results. It doesnt work that way.
Where are the brides? Look for brides in large numbers. It takes just as
much effort to market to one bride as it does one thousand. So go for the
larger numbers. Where do they hang out? What are they reading? What
websites do they frequent? Who else does your ideal bride work with? You
need to be there too!
Where are the vendors who share your same approach and
sentiments about wedding planning? Attracting all the brides you need
into your business means also being vendor-attractive. Brides ask other
vendors for referrals and recommendations. They want to know that their
wedding team loves working together because brides know that their
wedding will be much more fabulous if everyone works better as a
collective for a common goal (to produce an incredible wedding day).
What are brides buying? Are brides not buying your services like they
used to? Survey them! What do they want? What do they not want? Just
because you want to sell something your way doesnt mean that brides
want to buy it! That is a HUGE obstacle for many wedding vendors. To
really make m.oney, you must offer packages, products and services that
brides need and want for their wedding.
Tap into the bride who will never buy! Thats right, you read this
correctly reach out to brides who would never buy your services
because youre too expensive or youre a luxury service thats not
necessary for them right now. While youre getting brides into your
business who you want to work with for your higher-priced items, offer
something for the bride who wouldnt buy. Lead workshops teaching
brides how to do it all themselves, give them e-books to download
instantly to walk them through the process, or create manuals to help
them with their approach. (Weve done just this with our Plan Your
Wedding Bootcamp product for brides and they LOVE IT!)
Your Bride Attraction Assignment:
Dont just wait for something to happen to you in your wedding business.
Be proactive. Adapting and adjusting your wedding business is an
ongoing process, not just in a slower economy. When you survey, reach
out, research, and act on the changes happening in your current
environment, miracles happen in your business and the brides call
consistently and constantly! In our Bride Attraction Virtual Intensive (link
to http://www.brideattraction.com/intensive.html) we will walk you
through adapting in your business and how to do this step-by-step right
away!
2008-2010 Soire! Ltd.
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Event Planning entrepreneur Natalie Bradley publishes the "Bride Attraction" weekly e-
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Today!l" at www.BrideAttraction.com

About Natalie Bradley

In 2003, Natalie Keene Bradley launched Soire! Ltd., now Natalie Bradley Events, and it has become a very successful and prominent company. We have planned and designed hundreds of weddings and other social events, as well as consulted for many others. Natalie has discovered the keys to unlocking our clients' dreams for their special occasions and have uncovered the essential tools needed to create fabulous events.

Many of our events illustrating fantastic event design and well-orchestrated weddings have been published in reputable magazines including Inside Weddings, Modern Bride Atlanta, The Knot Georgia, Lake Oconee Living, Weddings with Style, Brides.com Blog and Southern Distinction. From 2003-2007, Natalie penned the entertaining column for Southern Distinction magazine and has been the "lifestyle expert" on Georgia Living TV and Holiday Home. In addition, Natalie has been a special guest on BB Webb's Living Life with Style TV show as well as being featured on Elizabeth Dalton's and Barbara Dooley's radio shows! Natalie has planned, designed and most recently chaired the very successful Girls and Guys' Night Out Hope Haven fundraiser for the last three years, and is the President Emeritus for Athens Wedding Professionals.
We have worked with dozens and dozens of brides, grooms, hosts and families to create their dream weddings and other extraordinary events. Now, let me help you become a fabulous wedding professional too!