About Keyword Research Tools

About Keyword Research Tools

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Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.

Option two is for you, if you want to connect to people with keywords that aren't obvious to your site. To use this tool, select "Keyword Variations" and enter one of your main keywords. You won't just get variation to that keyword, if you check the little box on the right labeled, "Use Synonyms", Google will also give you a list of suggestions that are related to your topic. The result that you get from Google will be just what you would expect form a world-class search engine. Good stuff!

Some of the results you will just want to get rid of. The best portion will be helpful to you in your management of your Adwords. Google won't give you the number of searches for your related keyword terms, but they do offer to display for you the amount of traffic they may generate. You can choose this option by selecting the dropdown on "Show Columns" and choosing "Keyword Popularity".

Along with the amount of competitors vying for each keyword shown in the partly shaded rectangle, you will also get the relative amount of searches that each term gets.

"Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets.

This is very helpful in managing your Google Adwords, and very clever! You can get alternatives that Overture can't give, and info on your competitors that you won't receive from other free services. And they don't charge any extra fees for the services.

WORDTRACKER

Using Overture's feature to get all of the searched alternatives of the term "learn German", you would get a list of terms where each one included those two words.

1,371 learn to speak german

916 learn german free

598 learn german online free

383 learn to speak german for free

108 learn to speak german online

100 german language learn online

73 learn swiss german

71 learn german software

69 learn german cd

Don't you think that there are probably people out there wanting to learn German who won't use that exact phrasing?

Of course there are. How about the guy who wants to "study German" or "study in German". There is also the individual who might type in, "learn Deutsch" or even "sprechen sie Deutsch".

How will we know what other keyword possibilities are out there? Wordtracker's Wide Search is the answer.

Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest.

mobile phone

nokia

cellphone

cellular phone

ringtones

wireless

sony ericsson

samsung

sanyo

motorola

bluetooth

accessories

If you let loose of the reigns to your imagination, you will find that this list of keywords that you got from Wordtracker can open up new and previously unconsidered markets. After looking at the keyword list and considering the possibilities quite a few people have realized that the market is rich for accessories for Nokiea phones rather than the phones themselves. This is only one example of many. This is the reason you do the research. Don't close yourself to the possibilities.

Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by

showing you all the variations people have typed in over the last 60 days, and

telling you the number of searches each one has had through Dogpile and Metacrawler.

You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.

About the Author:
Kirt Christensen, a veteran of over 10 years of keyword research , will be your guide and show you precise results of all the keyword research tricks he tests and uses every single month. http://www.netbreakthroughs.com
You can get a unique content version of this article.



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