A Recent Customer Satisfaction Survey Revealed Interesting Findings

A Recent Customer Satisfaction Survey Revealed Interesting Findings

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Customer loyalty is a major contributor to sustainable profit growth. Some marketers suppose that you should make superior sales skills second nature of your organisation to succeed on the market. They say focusing on how you sell instead of simply hinging on product, brand and service excellence can increase customer retention by up to 20 per cent. A customer satisfaction survey of more than 5,000 individuals found out what makes them buy from the same supplier, purchase even more over time and advocate that supplier across the organisation.

Personality-based service may work miracles

It's not what you sell but how you sell it. Customer loyalty isnt always attributed to product quality, brand recognition and service excellence. Undoubtedly, all those things matter yet its largely satisfaction with the sales experience that encourages customers to return time and again and buy even more from you. The success formula is pretty simple: they feel comfortable when buying from you and get committed to your services with time. Reportedly, positive sales experience accounts for 53 per cent of a customers loyalty index.

Customer satisfaction is about sharing insights

The customer satisfaction survey also revealed that buyers put a far higher value on suppliers who teach them something new about how to be a success. It could be a novelty way of cutting down on operating expenses, entering new markets or reducing risks. Quite the opposite, consumers will place a significantly lower value on you if you simply identify their needs without sharing invaluable information with them they expect to get from you.

Live service helps build customer loyalty

Providing self-service can undermine your efforts to build longer-term customer loyalty. According to the findings of the customer satisfaction survey, consumers who choose self-service are 10 per cent more likely to be disloyal than those who are served. As a marketer of a leading company has put it, it pays off to serve customers rather than lose them consistently because of self-service.

Customer loyalty relies on information

The findings of the customer satisfaction survey show that modern consumers are information gatherers. Advertising remains a powerful source of informing potential buyers about your products and services. They still pay attention to print, particularly magazines, and listen to the radio. Its less about the channel and much more about the content. Reportedly, consumers look at a variety of channels when searching for products and services, so adopting a single method of advertising might deliver disappointing results, whereas investing in a variety of approaches and keeping them always updated can gain you a reputation as a versatile company and, most importantly, pay dividends in the end.

Its no secret that the millennial generation is a game-changing force. The customer satisfaction survey probed that millennials need to feel that products are made for them. Even product upgrades dont have to represent a major change, as theyre mostly interested in gradual changes. The new generation also represents convenience consumers that focus mainly on easily accessible products and services. They want to know where the product is available, how quickly they can get to it and how soon it can be theirs. Therefore, making customisation and accessibility your top priority may help earn you a reputation as a consumer-oriented supplier and extend your reach at lower costs.

About the Author:
dotSurvey - Customer Satisfaction Survey at http://www.dotsurvey.com/



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