A Public Relations Take On The Billion Dollar Brand Of Donald Trump Running For President

If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate but I think if hes not serious about running for President he needs to stop his campaign very soon he may forever damage his brand.


Even with his years of shtick, and Youre Fired, people are aware his bread and butter is real estate, and hes been able to slap his name on a building and have people assume its the highest excellence in living. While hes been a genius shilling real estate, Universities and product, hes sold the good life and luxury and the campaign hes running is very divisive and alienates some as any good politician does, but this campaign runs real risk of alienating many and affecting The Donalds image, reputation and legacy.


Some tricks to his success:


Trump uses his celebrity to build his business brand. If celebrity didnt help him business-wise he wouldnt be all over the media but the more he gets himself out there and discusses the extravagant life, the luxury lifestyle is associated with his name. Its great and makes sense to date.


The downside: If you love Obama, or find his birther campaign offensive, will you want to live in his buildings or associate with his brand? I think you will see others follow comedian Jerry Seinfeld who cancelled an appearance with Trumps son because of Donalds questioning President Obama's citizenship.


Trump knows EXACTLY who he is, from his high profile marriages to his hair; he makes no apologies. Its something which resonates with many entrepreneurs Be yourself, its your business and dont have to apologize or explain anything. Its done very well with this confidence and winning.


What happens if residents of his building were to band together and back Obama, and even invite them to visit a Trump property? How will home owners value be impacted for example?


The Donald has established himself as an expert in terms of real estate, finance, and general business. Through books and television Trump has been able have to have himself viewed as an expert on all aspects of business.


Will liberals be as apt to have Trumps business ideas featured in the future ? Will he be able to discuss real estate or luxury without being asked about foreign policy?


Donald Trump to date has been a master at aggressive public relations, and its served him very well. Hes created interest in everything he does, but this owner of 1 of the 25 largest PR agencies in the US says its time for him to decide if hes running for President or much like Jerry Seinfeld youll see others shunning him in the very near future.