With approximately 34 000 searches per second taking place on Google it makes sense that marketers would want your brands websites to rank well on search engine result pages (SERPs). This is where
Search Engine Optimisation (SEO) comes into the picture. To summarise, SEO is an ongoing marketing activity that ensures your website is well-optimised for both search engines and human visitors.
When it comes to SEO, content is king. Be sure to have well-written content that focuses on your primary keywords and key-phrases, but is still easy to read for your human visitors. By continuously adding fresh, relevant content you begin to develop expert status with search engines.
It is important to structure your content properly. You should also spend some time doing keyword research and allocation before you begin optimising your pages.
When you create your keyword strategy, think about how searchers might try and find your product. What key-phrases will they use? Keyword research tools may reveal other less obvious keywords which you should include. Below are a few things to consider when creating your SEO strategy:
Keyword stuffing dont go there
Even though a keyword strategy forms an integral part of an SEO campaign it doesnt mean that if there are more keywords on a web page the page will enjoy high rankings on the SERPs. In fact, if search engines pick up that you are making use of keyword stuffing they are more likely to push your website down on their SERPs.
Optimise images
Optimise your images with relevant keywords where possible and make sure the images description is just that descriptive. Search engines cannot see images, so name your images correctly to ensure they are correctly indexed.
Social media integrates with SEO
If you have profiles for your brand on social networks like Facebook and Twitter they can help with brand awareness on SERPs thanks to real-time search. Take a look at your keyword strategy and create a social media content strategy based on your most lucrative and popular keywords.
Include a sitemap
A sitemap that links to every page on your website is not only useful for human visitors but also for search engines as a sitemap helps to ensure that search engines index every page of your website.
Lastly, ensure that you have clear calls-to-action where relevant. You want to attract visitors to your website and ensure they convert in a lead or new client. With daily work and patience your website can be your most effective marketing tool!
