A Few Great Things You Thought You Could Never Do In Catalog Marketing

Marketing with the use of booklet printing and catalog printing is not just about printing those advertisements you know. In truth, there are a few great things that you probably thought could never be done inside a booklet printing design for marketing. Let me give you a few interesting features or tricks that you can apply towards your color catalogs and booklets to make them more interesting in the eyes of your audiences

1. Publish public relations articles Besides being a typical catalog in product lists, you can also turn your marketing booklet into an actual public relations tool. By simply publishing public relations articles on the front pages of your color catalogs, you can easily sell your company as well in your booklet prints and even lift your business image. You can do a large public relations campaign with your color catalogs as supplementary materials just by doing this.

2. Print tutorial type features for consumer training You can also use your color catalogs as an educational tool for your consumers. Besides those lists of products, you can supplement those content with educational inserts about how to use your products, or even just additional information that will be extremely useful for your readers.

Besides educating your potential customers with this feature, you can also add real value to your catalogs as people will learn a lot from it. They might even keep it as a reference guide, extending the life of those color catalogs and custom booklets even further.

3. Execute contest type content You can also use your custom booklets and catalogs as a medium for your marketing contests. This adds a whole new marketing level in your catalog printing since it will engage the reader and encourage them to participate in your offers. By just printing out content details and then adding a call to action element, people will easily act on what you tell them to, helping you generate new marketing leads, or even getting extra sales of your products because of those content offers.

4. Insert subscription postcards for lead generation You can also use your color catalogs as mediums for lead generation. Leads are basically people that you might get to offer their addresses to you for marketing. You can basically insert subscription postcards just like some magazines do. By having those subscription postcards embedded in the color catalogs themselves, you can quickly get people to respond to your messages and of course offer their addresses to you as leads. This is great if your goal is to establish a good consumer base for your catalog printing and marketing efforts.

5. Insert application forms for service registration Finally, you can also actually use your custom booklets and catalogs as a medium for service registration or application. If your product or service need people to register some important information (such as in the case with memberships, banks, etc.) then you can basically turn your color catalogs into an advertising tool AND a registration tool all in one.

By doing this, you can combine those to primary tools for marketing in one printing, helping you save money, as well as smoothen the registration process. Of course, you should put those registration forms in the right appropriate places and add in some perforations for easy cutting and sending.

Great! So as you can see, there are great things that you can apply to your color catalogs to make them more than just a typical selling tool. Try to use some of the features above and see if they are effective for your own campaign. Good luck!