A Complete Guide To Marketing With Leaflet Distribution

Most people do not consider leaflet distribution to be an important marketing tool and they go for the much costlier and glamorous methods of advertising through radio and TV. In fact, all kinds of advertising can be successful provided you study the market pulse and use the marketing tool in the right way. For example, no one is going to give a second look to the TV ad if it is not based on a unique idea. It should be something different and the viewer should connect to it. He should be influenced by the ad to buy the product. In the same way, leaflets too can get you a lot of customers if you know the right way to do it. The average response rates lie between 1-2%. But if you design it well and include some free gift or voucher, it can have a much better response.

Defining the Size

The leaflets have no particular size and it depends on you to choose which size is suitable for leaflet distribution. You can choose any size from A7 to A3 if you think that the recipient will be comfortable with it. In fact, the A7 size has been found to be useful when delivering on the streets as it can be easily kept in the wallet. But leaflets delivered to the houses are usually in the A5 or A6 sizes depending on how much content you want to put in the leaflet. However, most of the recipients are not affected much by the size of the leaflets. It is the design which can make the campaign successful.

Planning the Design

Design of the leaflet can be a major factor in the success of the leaflet distribution campaign. The AIDA formula is a very popular one in marketing products. This formula can be used when you design the leaflet. According to the formula, you should first attract attention, create interest, instil desire for buying the product and then there should be the call-to-action at the end. The shape and colour of the leaflet has to be attractive with a catchy headline. Try to focus on promoting the product by talking about the benefits. Include some photos and finally ask them to buy the product or visit the store.

Choosing the Distribution Method

There are many leaflet distribution methods you can choose from. Some leaflets are kept in the letterboxes and they can either be given as solus, shared or inserted between the newspapers. Leaflets can also be given inside magazines and included in mail shots. They can be placed car windscreens or given out to people on the streets. They can also be kept in public places for people passing by to pick up. All these methods have different costs and it depends on your budget to use a method. But if you want the strategy to be successful, you should be prepared to spend a little more.

Testing the Response

You can use a particular distribution method for distributing the leaflets designed and worded in a particular way. But you need to test if the strategy is working fine for you. You should be able to increase your sales based on the leaflets that you have given out. Thus, it is advisable to test the campaign on a small scale and then increase your investment in the leaflet distribution campaign.